Kapil Garg

About Kapil Garg

Strong analytical thinking skills having a decision-making attitude and an open mindset…

Experience

1. Product Analyst

   Target

   May 2024 — Present · Bengaluru, IN

   1) Performed various RCAs related to top and bottom level metrics like Installs, Activation, Conversion, ARPU, ROAS trend, etc. and identified underperforming campaigns across multiple channels, leads to optimise the budget allocation. 2) Implemented A/B experiments on Meta audiences by cross-promoting them to other shows at the end of a show’s closure, resulting in a 22% increase in user activation for the promoted shows. 3) Re-engaged paying users by offering free in-app coins, used pre-post analysis to define and target user Cohorts, resulting in a 26% increase in ARPU over three months.4) Created the pipeline from setting up the benchmarks to create the Alerting system for metrics tracking that made the RCAs more streamlined and quick that enabled the team to take more proactive actions. 5) Designed and developed interactive QuickSight dashboards and reports to visualize key business metrics, enabling data- driven decision-making and actionable insights.