Kao Mei

About Kao Mei

As a strategic growth driver with a knack for consumer and industrial marketing, I\'ve honed my skills in go-to-market strategies and brand management within the fast-moving consumer goods sector. At multinational corporations, I\'ve led product development and strategic planning, focusing on B2C and B2B product lines. My hands-on approach in managing go to market, competitive analysis, and promotional activities has led Ecotank to achieve the #1 retail printer market share in both Brazil and North America. I thrive on leveraging the unique strengths of my team to deepen market penetration and enhance supplier negotiations. Plus, I\'m fluent in English, Portuguese, Spanish, and Chinese, which comes in handy when dealing with diverse teams and markets.VALUE & IMPACT:⇨ STRATEGIC EXPERTISE: Known for executing strategies that drive market growth and adapt to different sector complexities for maximum profitability.⇨ LEADERSHIP & TEAM MANAGEMENT: Leads teams in high-stakes settings, effectively managing and leveraging diverse strengths to achieve corporate goals.⇨ FINANCIAL ACUMEN: Skilled in financial marketing aspects, including ROI analysis and P&L management, enhancing outcomes and profitability.⇨ MARKET PENETRATION & EXPANSION: Achieves top market share by optimizing product positioning and strategic promotions.⇨ MULTILINGUAL & MULTICULTURAL COMPETENCE: Fluent in English, Portuguese, Spanish, and Chinese; excels in global operations and market expansion.⇨ INNOVATION & ADAPTABILITY: Adept at adapting products to evolving market trends, ensuring competitiveness in dynamic environments.⇨ CUSTOMER & CLIENT RELATIONS: Demonstrates expertise in managing key accounts and forging major retail partnerships, enhancing brand reach.

Experience

1. Group Product Manager

   Epson America Inc.

   Oct 2022 — Present

   Lead a high-growth business line: Business Inkjet for office print.

Education

• ESPM

  BA, Social Communication

  1989 — 1993

• Universidade Estadual de Campinas

  BA, Mechanical Engineering

  1987 — 1989

• FIA - Fundação Instituto de Administração

  Post-Graduation, Project Mangement

  2015

• FGV - Fundação Getulio Vargas

  Post- Graduation, Business Administration

  1994 — 1996

Skills

• Competitive Analysis
• Market Planning
• Pricing
• Product Management
• Budgets
• B2b
• Product Development
• Marketing
• Cross-Functional Team Leadership
• Leadership
• Marketing Strategy
• Strategy
• E-Commerce
• New Business Development
• Business Strategy
• Sales Management
• Portuguese
• Channel
• P&L Management
• Product Launch
• Project Management
• Management
• Team Leadership
• Business Planning
• Entrepreneurship
• Product Marketing
• Strategic Planning
• Sales Operations
• Negotiation
• Marketing Management
• Market Analysis