Kanupriya Bharat
Strategic Marketing Leader | Brand Architect | Growth & Digital Transformation
- Role
- Group Product Manager at AbbVie
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kanupriya Bharat
Seasoned Marketing Professional with over 8 years of experience driving business growth through strategic brand management, integrated campaigns, and data-driven marketing. Specializing in P&L oversight, product lifecycle optimization, and omnichannel strategies, consistently delivered measurable results across diverse therapy areas - Vaccines, Oncology, Women\'s Health now currently working with Critical care.Core Competencies:P&L Management: Expert in balancing profitability with strategic marketing initiatives.Marketing Communication & Brand Strategy: Crafting compelling narratives that resonate across ATL, BTL, and digital channels.Product Management & Consumer Campaigns: Leading product lifecycles and developing campaigns that drive consumer engagement.Digital Marketing & Social Media Strategy: Leveraging SEO, SEM, CRM, and content creation to optimize digital presence.Omnichannel Communication Framework: Ensuring seamless brand experiences across all touchpoints.Media Planning & Business Analytics: Utilizing data to inform media strategies and measure campaign effectiveness.Passionate about blending creativity with analytics, thrives in dynamic environments, delivering innovative solutions that align with business objectives
Experience
Group Product Manager
Jan 2026 — Present · Bengaluru, IN
Education
National Institute of Pharmaceutical Education and Research (NIPER) ,Hyderabad
Master of Business Administration - MBA, Pharmaceutical Marketing and Management
2014 — 2016
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