Akshay Kant

About Akshay Kant

I design scalable marketing systems that align CRM, automation, and acquisition with revenue outcomes.With 9+ years of experience across multifamily real estate, SaaS, and eCommerce, I have evolved from campaign execution into marketing systems architecture focusing on lifecycle automation, CRM segmentation, and revenue operations alignment.My work goes beyond running ads or launching campaigns.I focus on:• Building structured CRM data models• Designing lifecycle automation frameworks• Integrating paid acquisition with attribution logic• Aligning marketing with sales pipeline stages• Creating revenue-centric reporting systemsAcross high-ticket funnels and investor-focused campaigns, I have engineered systems that:• Delivered 200+ paid event attendees ($200 per ticket) within 90 days• Generated consistent 5-figure monthly revenue via structured webinar funnels• Improved conversion performance through segmentation and CRO• Enabled scalable lead routing and sales alignmentMy technical stack includes Salesforce ecosystem exposure, Zoho CRM, HighLevel, HubSpot-style automation logic, paid media platforms, and analytics tools — but my strength lies in connecting these tools into a unified revenue engine.As a team lead, I have built and managed cross-functional marketing teams, implemented SOP-driven execution models, and structured processes that support scalable campaign deployment.I am currently deepening my expertise in enterprise marketing automation and revenue operations, with a strong interest in CRM architecture, lifecycle engineering, and multi-country segmentation strategy.I believe modern marketing is not about more campaigns.It’s about better systems.

Experience

1. Project Lead

   Orion Digital

   Sep 2022 — Present · Pune, IN

   Led and managed projects from initiation to completion, ensuring successful project delivery within scope, budget, and timeline.• Developed comprehensive project plans, defining project objectives, deliverables, milestones, and resource allocation.• Conducted thorough project risk assessments and implemented risk mitigation strategies to minimize potential issues.• Collaborated with stakeholders to align project requirements, goals, and success criteria with business objectives.• Oversaw cross-functional teams, providing leadership, guidance, and support to achieve project goals and deliverables.• Monitored project progress, tracked key performance indicators (KPIs), and reported project status to stakeholders.• Developed and executed comprehensive digital marketing strategies, driving growth and achieving business objectives.• Managed end-to-end marketing campaigns across various channels and platforms.• Utilized data analytics and insights to optimize campaigns, improve conversion rates, and increase ROI.• Conducted market research and competitive analysis to identify trends, opportunities, and target audience preferences.• Led social media strategy and managed social media channels to enhance brand presence and engage with the audience.• Implemented SEO strategies to improve organic search rankings and website visibility.• Oversaw email marketing campaigns, nurturing leads and driving engagement.• Monitored and analyzed campaign performance, providing regular reports to stakeholders.• Managed marketing budgets, maximizing resource allocation and ROI.• Mentored a team of digital marketing professionals, fostering a collaborative work environment.• Stayed updated with industry trends, emerging technologies, and best practices in digital marketing.• Collaborated with cross-functional teams to align marketing efforts with overall business goals.• Conducted market segmentation and delivered personalized marketing messages.

Education

• Shri Chankya Education Societys Indira College of Engineering & Technoloogy, Parandawadi, Tal.Maval,Dist. Pune

  Bachelor of Engineering (BE), Electronics and Telecommunication

• Modern Education Society's College of Engineering, Pune

  Master of Engineering (MEng), Signal Processing

  2013 — 2016

Skills

• Matlab
• Digital Image Processing
• Digital Marketing
• Pianist
• Business Planning
• Embedded Systems
• Ppc
• Keyword Research
• Futures Trading
• Keyboardist
• Stock Option
• Stock Market Analysis
• SEO
• Smo
• Flute
• Google Adwords
• Business Strategy
• Embedded C
• Social Media Marketing
• Microsoft Word
• Online Marketing
• C
• Microsoft Office
• Google Analytics
• Digital Strategy
• Google Webmaster Tools
• Microsoft Excel