Kanna R

About Kanna R

6+years of experience in Campaign Manager and Quality Analysis.Managing the day-to-day planning and operations to meet the service level componentsof a team of AccountStrategists whose primary responsibilities include Sales and Media Planning, CampaignSetup and Coordination, CampaignOptimization and Budget (revenue) Realization, Campaign Effectiveness, and Reporting.Wrapping the UTM parameters in DV Pinnacle for URL verification.Verifying the tags thru JSBIN and validating creatives.Results-driven Demand Campaign Manager with over 5 years of experience in programmatic advertising, specializing in managing end-to-end campaign execution across multiple platforms, including DV360, CM360, Amazon Ads, Freewheel, Simpli.Fi, and Madhive. Proven expertise in media planning, campaign optimization, audience targeting, and performance analysis to drive measurable outcomes. Adept at working with data management platforms (Liveramp, Experian) to refine audience segmentation and maximize campaign efficiency. Skilled in troubleshooting campaign issues, implementing best practices for ad operations, and ensuring seamless execution of campaigns across CTV, TVE, Display, Video, Mobile, Native, and Audio formats. Strong collaborator with cross-functional teams to align advertising strategies with business goals, improve campaign performance, and maintain operational excellence. Passionate about leveraging analytics and automation to optimize campaign workflows and enhance ROI.Monitor, Manage and track digital advertising campaigns on different platforms. Publishing and tracking the performance of advertising campaigns. Working and liaising with different client teams. DCM, DFP, DV360, OP1, AdForm, Facebook & Snapchat AdManager, Robomail, BPM, Zendesk, Criteo, ASANA, TTD.Assign tickets, check the trafficked tickets by teammates and push the ticket forward.Campaigns are executed flawlessly by rigorously using the QA checklist. Responsible for multiple accounts in parallel and error-free jobs. Responsible for creative functionality check before uploading files to the ad server. Responsible for the achievement of SLAs, Quality, and customer satisfaction.More than 18-20 processes were handled and QA which includes Trafficking, QA, Team training Assigning team members process.Maintaining SLA, RCA, Error trackers, and Quality checks of the team.

Experience

1. Manager Programmatic

   WPP Media

   Mar 2026 — Present · Bengaluru, IN

Education

• Digiperform

  Digital Marketing , Digital Marketing

  2018 — 2018

• Government polytechnic channasandra

  Bachelor of Engineering Diploma, Electronics and Communications Engineering

  2014 — 2017