Kanna Viswanathan
Adobe Analytics Consultant & Digital Marketing Manager
- Role
- Web Analytics Manager at Tata Consultancy Services
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kanna Viswanathan
Digital analytics leader who believes in staying “Hands-On” with over a decade of…
Experience
Web Analytics Manager
Feb 2012 — Present
Currently acting as an Analytics Architect and manage a highly-skilled group of web analytics experts in implementing Adobe analytics for desktop, mobile and hybrid & native mobile App\'s (iOS & Android) in geographically diverse \"Agile\" global delivery model.• Translate Marketing and Business Owner’s requirements into solutions design documents (SDR) for tracking data for websites, mobile websites, hybrid and pure native App\'s (iOS & Android).• Propose recommendations for A/B and multivariate tests, which enhance user experience & drive incremental revenue. • Coordinate with Technology teams, QA, Business teams and Product Managers in order to bring new projects to fruition.Responsible for:• Project Management• Project Delivery• Stakeholder management• Insights and recommendations• Ad-hoc support• People Management
Education
University of Madras
Bachelor of Science - BS, Chemistry
1994 — 1997
Skills
- Sem
- Ppc
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