Kaniz Fatima
Research Analyst @Ecom Experts | Shopify Plus Agency
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WORK HISTORY
Research Analyst @Ecom Experts | Shopify Plus Agency
Montreal, QC, CA
EDUCATION
International Indian School, Dammam
Middle School
Chitkara University
Bachelor of Business Administration - BBA, Business Analytics
Central Academy
Class 10 and 12 -Commerce
ABOUT KANIZ FATIMA
Hello Everyone!My expertise lies at the intersection of data science and consumer psychology, where I synthesize complex datasets to uncover the \"why\" behind the \"what\"With multi-faceted experience in Business Analysis and Research across the Indian, Canadian, US and Middle Eastern markets, I have built a foundation through hands-on professional roles and projects across a diverse range of organizations from global MNCs, Corporations to agile startups and high-profile brands. My work focuses on turning data into clarity, specifically in areas of Buyer Personas, Competitive Analysis, Conversions, process optimization, market research, Business Intelligence, and intuitive data visualization to achieve concrete business outcomes. My approach combines qualitative human insights with quantitative metrics to create actionable strategic roadmaps that foster data-driven innovation. Beyond my core roles, I actively contribute to the startup community as a mentor, guiding new ventures with data-driven perspectives. As a Core Member of a Startup Incubation Centre, I have built global networks and mentored ventures toward sustainable growth.
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