Kanishka Kumar

About Kanishka Kumar

Kanishka is an experienced Gen AI, Google and HubSpot certified Chief Marketing Officer (CMO) and Strathclyde MBA (UK) bringing 18+ years of experience in marketing and sales leadership, B2B SaaS product marketing, and technology services branding, I currently serve on the leadership team at Hy-Met UK, reporting directly to the CEO. I lead the Global Marketing function, scaling growth across AI, Cloud, IoT, IT Services and B2B SaaS verticals. He holds a Tier 1 MBA from UK and is a British Chevening Scholar. Specialised in growth marketing, demand generation, marketing automation, content & digital strategy, PR, and product branding architecture, he has built high-impact campaigns for sectors including AI/ML, IIoT, Industry 4.0 and digital transformation,delivering measurable results in revenue growth, brand positioning, and developing ecosystem engagement by building AI Innovation Hubs. At IIT Madras Research Park, he led marketing and strategic communications for startups and innovation-driven companies, positioning them within competitive ecosystems and fostering high-value partnerships across corporates, academia, government, and CSR networks. His experience spans ecosystem development, startup incubation support, and brand storytelling that drives visibility, funding opportunities, and market access. Through targeted outreach and stakeholder engagement, he has helped young ventures grow from concept to scalable impact. He is HubSpot Certified in Email Marketing, Content Marketing, Inbound Marketing and Social Media Marketing. He is a Marketo and Freshsales Marketing certified professional. He is Google certified in Google Analytics, Search Ads, Display Ads, Video Ads and Shopping Ads. He helps Entrepreneurs/Stakeholders/Fortune 500 Brands grow and make more by applying Digital Marketing Strategies. He is Zapier Marketing Automation certified. He is also a reputed Udemy instructor and has 1100+ students enrolled in his courses on Marketing Automation. Visit - Visit his YouTube channel -\"Kanishka Digital Talks\" where he regularly speaks on the latest trends in Digital Marketing that will disrupt in 2021. Link - Follow him at his Twitter handle -@Kanishk69••••81

Experience

1. Chief Marketing Officer (CMO) - Part of Executive Leadership Team

   Hy-Met Limited

   Feb 2023 — Present · Kolkata, IN

   Kanishka works for Hy-Met Limited (a UK based bootstrapped deep-tech start-up in the renewable energy/IoT/Manufacturing/B2B SaaS space) as part of their leadership team as Chief Marketing Officer (CMO) reporting to UK based CEO. At Hy-Met, a cleantech manufacturing and measurement solutions startup, I led the strategic marketing, communications, and business development roadmap to position the brand in both the UK and Indian innovation ecosystems — driving 40% quarterly revenue growth and expanding market presence in the EV, battery, and advanced manufacturing sectors.Key Highlights:Brand Positioning & Ecosystem Engagement: Designed and executed a go-to-market strategy that elevated Hy-Met’s profile in the cleantech and EV innovation ecosystems, building relationships with key stakeholders across corporate, manufacturing, and R&D sectors in India and the UK.Strategic Marketing Impact: Delivered a 40% quarterly revenue increase by implementing data-driven marketing campaigns, integrated PR outreach, and targeted client advisory programs tailored to high-value B2B audiences.Market Expansion & Client Acquisition: Launched a Li-ion battery health measurement SaaS solution after extensive market research and customer discovery, securing 10+ marquee clients — including India’s largest battery manufacturer and a leading Japanese automotive brand.Content & Thought Leadership: Created sector-specific marketing content, case studies, and solution narratives that positioned Hy-Met as a trusted innovator in battery diagnostics and cleantech manufacturing.Stakeholder-Centric Strategy: Conducted 40+ in-depth client interviews to refine marketing messages, strengthen brand trust, and align solutions to industry needs resulting in a 30% increase in sales pipeline and reduced lead conversion cycles.

Education

• St. James' School (Kolkata)

  ISC (XII), Science

• B. M. S. College of Engineering

  Bachelor of Engineering - BE, Information Science and Engineering

  1996 — 2000

• Indian Institute of Technology, Madras

  I-NCUBATE Program, Entrepreneurship/Entrepreneurial Studies

  2021 — 2021

• University of Strathclyde

  Master of Business Administration - MBA, International Business and Marketing

  2004 — 2005

• Seven Boats Academy Kolkata

  Digital Marketing Specialist

  2019 — 2020

• Pixeltrack Digital Pvt Ltd

  Digital Marketing Internship (DDIP Program), Digital Marketing

Skills

• Change Management (Ocm)
• Business Process Improvement
• Business Development
• Account Mining
• Insurance
• Pega Prpc
• International Business
• Consulting
• Visio
• Foreign Direct Investment
• Business Process
• Enterprise Software
• Leadership
• Business Strategy
• Requirements Gathering
• Team Leadership
• Software Project Management
• Market Research
• Market Intelligence
• Business Architecture
• Trade and Investment Advisory
• Change Management
• Robotic Process Automation (Rpa)
• Team Management
• Business Readiness Assessment
• Project Management
• Management
• Strategy
• Vendor Management
• Agile Methodologies
• Business Analysis
• Market Dynamics - Eastern India
• Pre-Sales
• Business Transformation
• International Market Entry
• Business Investment
• Solution Architecture
• Outsourcing
• Integration
• Crm