Kanishka Virmani
MBA Candidate | Product Marketing | Go-to-Market Strategy & Audience Growth | Experiential Campaign Leader
- Role
- Influencer Marketing Intern at VideoForce.ai
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kanishka Virmani
I am an MBA candidate focused on Product Marketing and go-to-market strategy, with experience leading large-scale brand and experiential campaigns across global markets.Before business school, I led 250+ campaigns across 10+ cities, managing cross-functional teams of 15–20 members and overseeing budgets up to $110K. From multi-city film launches to events with attendees, my work centred on translating brand positioning into measurable audience engagement.These experiences shaped how I think about growth. Strong positioning, clear value communication, and disciplined execution across teams are what drive scale.In startup environments, I supported market research, investor-facing positioning, and creator acquisition strategies, strengthening my understanding of product-market fit and go-to-market execution.As a Teaching Assistant for marketing and business courses, I continue to refine my ability to apply frameworks to real business challenges and mentor students in strategic decision-making.I am seeking full-time Product Marketing opportunities where I can combine audience insight, cross-functional execution, and strategic storytelling to drive adoption and growth.
Experience
Influencer Marketing Intern
Jun 2025 — Present · CA, US
Education
UPES
Bachelor of Business Administration - BBA, Foreign Trade
2018 — 2021
University of California, Riverside - A. Gary Anderson Graduate School of Management
Master of Business Administration - MBA, Marketing
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