Kanishka Arya

About Kanishka Arya

I’m a digital marketing professional with a strong focus on website strategy, content, and performance. I specialize in building and managing global websites that not only look great but also deliver on SEO, user experience, accessibility, and business impact. My work spans across 30+ country websites, where I’ve led initiatives that drive visibility, streamline content, and improve overall site performance.Some key projects I’ve worked on include Drupal migration, implementing ADA-compliant features, launching high-impact thought leadership campaigns, deploying schema markups, microsites, and multilingual content strategies. I also led the successful execution of a large-scale website redesign project—launching over 30 websites in multiple languages with 33,500+ pages—by working closely with cross-functional and global teams.I currently lead a team of talented website professionals, managing hiring, training, workflows, and team development to ensure high-quality delivery and on-time execution.In addition to digital strategy, I have a strong interest in project management and have helped design and implement workflow systems that support efficient operations for digital marketing teams.

Experience

1. Senior Marketing Specialist (Team Lead)

   Protiviti

   Jul 2023 — Present · Gurugram, IN

Education

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

• Indian Institute of Management, Indore

  Digital Marketing and Strategy