Kanika Vyas
Mastercard | Ex HSBC | IIM Lucknow | NSIT
- Role
- Managing Consultant at Mastercard
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kanika Vyas
I have a 8+ experience in Banking and Media in areas of Sales, Marketing, Branding, Digital Strategy & Acquisition and Customer Experience. As a part of my current role in HSBC as Digital Acquisition Manager, I design digital assets and partnership with multiple FinTech firms for acquisition for digital products. Build relevant, insightful customer criteria and segmentation analysis for acquisitions and programmatic display marketing.In my previous role at HSBC as Marketing Manager, I built campaigns for effective brand reach for acquisition and recall. Played a pivotal role in first of its kind ‘Personal Economy Summit’ in the industry, complex financial terms were decoded in simple narrative through theatrical plays and leadership speech by key note speakers. For this, we also received HSBC Champion 2015 and 2017, the most prestigious award of HSBC. I have designed, developed and executed campaigns to reach out to potential customers using various online as well as offline channels of communication. I post graduated from IIM Lucknow in May 2014, with a degree in management and a specialization in marketing. I am a motivated, organized, and committed person who prides herself on her ability to successfully complete any responsibility. My friendly, yet professional demeanor and positive outlook allows me to effectively communicate with clients and co-workers alike. You can contact me on k••••••••@iiml.org for discussing any new ideas or opportunities.
Experience
Managing Consultant
Jan 2025 — Present
Education
Indian Institute of Management, Lucknow
PGDM, Marketing and systems
2012 — 2014
Netaji Subhas Institute of Technology
BE, Information Tecnology
2006 — 2010
Skills
- Business Analysis
- Strategy
- Team Management
- Sales Management
- Market Analysis
- Sales
- Advertising Sales
- Institutional Sales
- Marketing
- Market Research
- Media Planning
- Event Marketing Strategy
- Business Development
- Brand Management
- Marketing Strategy
- Advertising
- Analytics
- Public Relations
- Business Strategy
- Data Mining
- Competitive Analysis
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