Kanika Singh
Senior Marketing Insights Analyst @Adobe
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WORK HISTORY
Senior Marketing Insights Analyst @Adobe
DE
Designed a model to measure the impact of Pipeline Progression activities on business sales and guided the tool development for individual activity performance tracking and strategy optimization. Supported the revamp of marketing brand event strategy by forecasting the impact
EDUCATION
Maulana Azad National Institute of Technology
Bachelor of Technology (BTech), Computer Science
ABOUT KANIKA SINGH
I am a Senior Marketing Insights Analyst with over 10 years of experience in transforming data into impactful business solutions. I excel at collaborating with cross-functional teams to address complex challenges through actionable insights and innovation.My career began as a Business Analyst, where I focused on driving growth through data analysis and building analytical products for internal stakeholders. Over the years, I’ve led cross-functional initiatives supporting Enterprise Marketing Teams across EMEA (Europe, Middle East & Africa) markets, and currently, at Adobe, I help shape marketing strategies across the region.I am recognized for my analytical thinking, creative problem-solving skills, and my ability to make data accessible, clear, and usable. Above all, I am passionate about discovering smart, unique solutions, fostering collaboration, and empowering others—particularly women in business.
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