Kanika Patwari
Senior Manager - Ad Sales @Paytm
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WORK HISTORY
Senior Manager - Ad Sales @Paytm
Mumbai, IN
EDUCATION
Management Development Institute, Gurgaon
Master of Business Administration - MBA
St. Xavier's College (Autonomous), Kolkata
Bachelor of Business Administration - BBA, Marketing
ABOUT KANIKA PATWARI
Kanika is a skilled professional in partnerships, growth, strategy, client relations, brand collaborations and account management. She is currently working as Senior Manager at Zepto for the strategy and loyalty team. She is leading bank and fintech partnerships for the organization - collaborating with them on offers and other initiatives. Additionally, she is also responsible for new user acquisition and retention on the platform through other affiliate and alliance channels. Prior to this, she was working with PhonePe Ads leading business for the beauty and food categories. Here, she was responsible for revenue generation and growth through both hunting and farming.Kanika has completed her PGPM from MDI, Gurgaon with a specialization in marketing and finance. She completed her graduation from St. Xavier\'s College, Kolkata in Bachelors\' of Business Administration specializing in marketing.
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