Kanika Mukhija

About Kanika Mukhija

Hi, I\'m Kanika Mukhija, a digital marketer and creative mind based in Mumbai. I\'ve had a varied career journey, starting as a software engineer at Accenture, and then moving on to work in two travel startups. During that time, I honed my skills as a leader, content creator, digital marketer, sales representative, software manager, and businesswoman. I am now a writer, speaker, lead generation expert, and consultant, helping brands grow their business and reach their audience. My passion for growth and creativity is evident in everything I do, from my design and strategy to my values and beliefs. I truly believe in the transformative power of creativity to simplify things, elevate experiences, engage, and inspire people. My love for digital marketing stems from my personal experience as an artist. Along with my sister and mother, I started exploring the world of digital marketing to help bring our art to a larger audience. This process sparked my curiosity, and I soon found myself diving deeper into the world of digital marketing. My daily routine involves two main things: social media marketing and lead generation. I focus on brand advocacy and use my expertise to help brands effectively reach their audience through social media. I\'m also a big advocate of lead generation and I actively seek out new techniques and tools to plan and execute lead generation campaigns for TSquared Lab. The three pillars that my content is built on are people, people, and people. I believe that creativity and good relationships come from collaboration, and I\'m always excited to start a visual dialogue, learn about you, and create something beautiful together. So, that\'s my story. If you\'re interested in talking more about growth hacking, marketing strategy, or lead generation, don\'t hesitate to reach out to me at k•••••@tsquaredlab.com. I\'m always looking for new challenges and opportunities to grow as a marketer, and I\'m proud to say that my time at TSquared Lab has been a big part of that journey. Working at TSquared Lab has allowed me to develop my skills, learn from my peers, and grow as a marketer every day.

Experience

1. Head of Marketing

   TSquared Lab

   Feb 2023 — Present · SG

Education

• Mody University

  BTech, Electrical, Electronics and Communications Engineering

  2011 — 2015