Kanika Marwaha Chadha

About Kanika Marwaha Chadha

I\'m an insightful and collaborative Digital Analytics & Marketing Operations Director with a proven track record of growing revenue, improving operational efficiency, and increasing website conversion rates across highly regulated industries including International Finance, Real Estate, Mortgage, Insurance, and Pharma.What motivates me is speaking with key stakeholders to understand strategic objectives - those are the pieces of the puzzle! As an Analytics leader, I am drawn to taking full ownership of the data layer - not merely revising previously built dashboards - data variables are like clues to the puzzle. The art of creating the dashboard lies in aligning the strategic objectives and data variables in a way that paints a picture of what is happening and how to maneuver the levers available to achieve corporate goals. I leverage my extensive experience as a Business Analyst to document requirements for IT and Creative which allows for a continuity of the process allowing me to not only find solutions through analytics but facilitate their launch into Production.*Career Highlights*•Proven track record of creating dashboards to highlight business opportunities – creation of Weichert Direct - led to my promotion•Oversaw 3 successful website re-launch/re-designs for companies in the finance, real estate/mortgage/ins, and FX markets•Spearheaded product and user analytics for go-to-market at Dow Jones Innovation Labs for NewsSmart – a SAAS based B2B and B2C e-learning product•Co-authored documentation for alternative investment valuation software which was sold to State Street Global Advisors as part of $4.5B acquisition •Leveraged A/B testing to increase global market share and to justify price increases*Tools & Techniques**Analytics & Tagging: Adobe Analytics, GA360/GA4, Google Tag Manager, UTM Tagging, Supermetrics*Types of Analytics: Descriptive,Diagnostic, Predictive, Prescriptive, Real-time, Visual, Geospatial *Data Integrating/ ETL: DataSlayer, Segment.io, Tableau Prep, Snowflake*Data Governance & Compliance: One Trust, SiteImprove*Data Visualization: Looker (Data Studio), Tableau, PowerBi, Excel, Big Query *A/B Testing: Google Optimize, Adobe Target, Optimizely, Crazy Egg*Campaign Management: Twilio, Mailchimp, Hootsuite, Asana, Trello *CRM Tools: Veeva (Pharma) Zendesk, Sales Center, KVCore (Real Estate) Tabrassa (Mortgage), Jovus (Wall St)*Landing Page: WIX, GoogleSites, Weebly, Squarespace*Project Management: JIRA, Asana, SmartSheet, Monday, Trello, Slack*Flowcharting: LucidChart, Miro, Canva, MS Visio, OmniGraffle

Experience

1. Analytics

   Charter Communications

   May 2025 — Present · Stamford, CT, US

Education

• Boston University

  M.S., Financial Economics, Multinational Commerce

  2004 — 2007

• Boston University

  B.A., Economics, International Relations

  1999 — 2003

Skills

• Data Analysis
• Investment Banking
• Brand Development
• Wordpress
• Analytics
• Public Relations
• Business Strategy
• Non-Profit Volunteer
• Google Analytics
• Nonprofits
• Digital Strategy
• Hedge Funds
• Business Analysis
• Presentations
• Hindi
• Non-Profit Leadership
• Project Management
• Management
• Qualitative Research
• Equities
• Finance
• Portfolio Management
• French
• Start-Ups
• Bloomberg
• Strategic Planning
• Public Speaking
• Omniture
• Sql
• Financial Modeling
• Research
• Equity Research
• Software Project Management
• Financial Services
• Crm
• Saas
• Investments
• Qualtrics
• Social Networking
• Strategy