Kanika Malik
Making Sense of Real Consumer Behaviour
- Role
- Group Account Director at 凯度
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kanika Malik
I have spent my career in market research trying to understand a question that sounds simple but rarely is: what actually drives the choices people make?Over the years, working in consumer insights has taught me that behaviour is rarely linear. What people say, what they think, and what they actually do are often very different things. My work focuses on bridging that gap - digging into the motivations, emotions, and contexts that sit beneath rational decision-making, and turning that into insights that businesses can actually use.I am particularly drawn to the \'why behind the why\'- the underlying beliefs and patterns that shape choices over time, not just in the moment.Outside of work, being a parent has only deepened this curiosity. Watching a child make sense of the world in real time is a constant reminder that behaviour is learned, influenced, and evolving and that insight, at its core, is about empathy as much as it is about analysis.I bring that same lens into my work: a balance of rigour and human understanding, with a strong bias for insights that are not just interesting, but meaningful and actionable.
Experience
Group Account Director
Jul 2024 — Present
Education
Delhi University
Bsc (Maths), Mathematics
2004 — 2007
IBS Hyderabad
MBA, Marketing, Finance
2007 — 2009
Skills
- Competitive Analysis
- Market Intelligence
- Analytical Skills
- Consulting
- Customer Insight
- Data Analysis
- Segmentation
- Consumer Behaviour
- Quantitative Research
- Marketing Research
- Team Management
- Questionnaire Design
- Market Analysis
- Consumer Insight
- Spss
- Competitive Intelligence
- Statistics
- Factor Analysis
- Market Research
- Analysis
- Analytics
- Primary Research
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