Kanika Khybri

About Kanika Khybri

I am a communications expert who is passionate about data and new technologies and how…

Experience

1. Marketing Content Specialist

   Nexasky

   May 2024 — Present · Dubai, AE

   Campaign Management1. Develop and Execute Strategies: Create and implement comprehensive content marketing strategies tailored for each company within the Nexasky group, with specific milestones of achieving 25 million views for Delesign and 1 million views for DTC Daily across all channels.2. Content Creation: Produce engaging, high-quality content across diverse formats (blogs, videos, infographics, podcasts, lead magnets, etc.) to drive substantial traffic, engagement, and leads. Ensure a cohesive and impactful brand presence across all digital platforms.3. Strategic Partnerships: Forge alliances with influencers, brands, and content creators to amplify content reach through cross-promotion and barter agreements, enhancing market visibility and authority.4. Performance Measurement: Implement detailed tracking and analysis of content and partnerships, focusing on key metrics like engagement rates, conversion rates, ROI, and collaboration effectiveness. Use insights to refine strategies.5. Social Touchpoints Management: Handle social touchpoints for two brands, ensuring consistent messaging, engagement, and growth across platforms.Documentation and Standardization1. Playbooks: Develop detailed playbooks outlining the strategies and tactics from successful campaigns to build a reusable knowledge base.2. Case Studies: Create in-depth case studies showcasing successes and lessons from various marketing initiatives.Launch of Content Marketing Service1. Leverage accumulated expertise to establish a content marketing service for external clients as a standalone business under the Nexasky umbrella. Brand Authority1. Thought Leadership: Consistently create and share insightful content on chosen social media platforms to establish personal expertise in content marketing.2. Newsletters: Develop, write, and manage newsletters for both brands, fostering deeper audience engagement and maintaining a strong connection with subscribers.

Education

• Panjab University, Chandigarh

  Bachelor of Commerce (B.Com.)

  2004 — 2007

• Convent of Jesus and Mary, Dehradun

  School

• ICFAI Business School

  Master of Business Administration (MBA)

  2007 — 2009

Skills

• New Business Development
• Corporate Sales Presentations
• Mis
• Vendor Management
• Crm
• Business Development
• Marketing Management
• Team Management
• Market Research
• Business Strategy
• Social Media Marketing
• Strategy
• Brand Management
• Marketing Strategy
• Analysis
• Financial Analysis
• Management
• Business Analysis