Kanika Gupta
Senior Consultant Client Servicing @Alchemist Marketing & Talent Solutions
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WORK HISTORY
Senior Consultant Client Servicing @Alchemist Marketing & Talent Solutions
Gurgaon, IN
Responsible for understanding the client’s core requirements and communicating them to the departments of the company, including ideating every plan or concept that needs to be fleshed out of a said brief with strategies that can \'empathize the TG\' and also is \'operationally feasible to execute\'. Understand the logistic knowhow for a particular project by working in close synergy with the creative and operations team to create a roadmap for an activation or event project. Attending all client briefings and project status check-ins each morning. Envisage an event / activation from start to end and weave ideas in accordance to the plan of communication Manage complete operations (ATL, BTL & Digital) for key accounts. Coordination with different teams like Media Buying, Design, Social Media, Search, Operations, etc. for effective execution of campaigns. Scheduling posts and ensuring successful execution of campaigns, in a timely fashion. Competitor analysis and market research to implement the right strategy and meet the desired results. Providing training and mentorship to new members in the team as well as interns.
EDUCATION
ICFAI Business School (IBS), Gurgaon
MBA
Lady Irwin College
Bachelor of Science (B.Sc.)
ABOUT KANIKA GUPTA
A passionate and practical Marketing and Branding professional with expertise on deploying various tools to Create, Manage and Sustain the Desired Brand Image needed to drive the achievement of Business ObjectivesEXECUTIVE PROFILE A total of 9 years of professional experience with 7.2 years of Marcomm experience and hands on experience of Managing Accounts, Client Servicing, Brand Management, Marketing strategies, Advertisement and Digital Marketing. Currently working as Sr. Consultant – Client Servicing, working with clients to determine the best marketing approach for their service or product according to their brief and requirement. Planning and Implementation of Digital, ATL & BTL Marketing Strategies. Thorough experience in client servicing, account management & 360’ advertising Along with teams and departments, adept in designing, developing and executing marketing campaigns to reach the greatest number of potential customers using many available branding mediums. Developing and designing all the creative/visual requirements of the clients such as Brochures, Print Ads, Digital Banners, Billboards/Hoarding, Event/Stall designing, Mass Mailers, Campaigns, etc. Thriving towards showcasing a company\'s offerings to sustain business.CORE COMPETENCIES Key Account Management Understanding Client Requirement Advertisement & Communication Marketing Communication TTL Strategies and implementations Ideation & Conceptualization Operations Promotional Campaigns Vendor Management Team Management Front-End Supervision On ground Execution Cost-Reduction Strategies Customer Satisfaction Enhancement Good Communication Skill Highest Degree of Perfection
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