Kanhao Lin
PM at TikTok Shop US | Ex-Amazon
- Role
- Program Manager at Tiktok Shop
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kanhao Lin
Program Manager at TikTok Shop specializing in LIVE ecosystem growth, seller strategy…
Experience
Program Manager
Aug 2024 — Present · Bellevue, WA, US
Program manager for Seller LIVE & Ecosystem Mid Platform• Led platform-level Seller Missions, contributing to 53% of GMV and 46% of UV, activating thousands of Non-T100 sellers and improving retention through tiered incentive design.• Owned a $500K+ incentive budget, deploying across missions, leaderboards, and incubations; tracked mission ROI and seller GMV uplift through internal dashboards and customized metrics.• Worked closely with Product, GNE, and Algorithm teams to-Propose tool enhancements (e.g, mission auto-push, live-hour tiering logic, coupon triggers)-Influence algorithm exposure logic for graduated sellers via T0–T5 tiered mission analysis-Align incentives with LIVE tool utilization (Flash Sale, Pin Product, Giveaway).• Created scalable T0–T5 seller segmentation to target cold-start sellers, improve tool adoption, and guide algorithmic reward thresholds.• Supported verticals like Collectibles, EOB, and Fashion, customizing strategy to address category-specific live-readiness and tool access needs; reversed GMV declines in select categories.• Collaborated with product managers to improve in-app mission UX and exposure visibility; pushed updates to coupon logic and seller mission surfaces.
Education
Thunderbird School of Global Management
Global Management
2019 — 2021
W. P. Carey School of Business – Arizona State University
Master of Science - MS
2023 — 2024
Seattle Central College
Bachelor's degree
2015 — 2018
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