Kristine A.
Approaching product design through the right conversation with your customer
- Role
- Sr Ux Design Research Strategist at Hopscotch Labs, Inc
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Kristine A.
User Experience Leader with expertise in platform ecosystems, user-centered design and research, scaling high-impact UX teams, and emerging AI-driven research. Currently, I\'m the Director of Research at Hopscotch Labs, shaping research efforts for clients. Previously, I led global UX research at Amazon, driving the development of enterprise software for it\'s Last Mile Delivery partners. Projects included HR, Payment, Logistics, Compliance, Support, Fleet, and stand-alone mobile apps.
Experience
Sr Ux Design Research Strategist
Feb 2014 — Present
I started Hopscotch Labs to help clients leverage human experiences to build better products and services. The firm is expanding the use of workshops to foster design opportunities through targeted engagements with your customers. Based in San Diego, Calif, Hopscotch Labs utilizes Human Centered Design Research to foster team conversations on product strategy, website usability (UX) and customer experience. Hopscotch helps companies harness customer behavior to build significant improvements to their core business and product offerings by uncovering hidden opportunities through conversations and research engagements with their customers.As the firm principal and lead researcher, I am proud of the work we\'ve accomplished. One of our big loves is civic-tech and innovation. We have been fortunate to work on the following civic projects- Get it Done app reporting, helping to define stakeholder and user needs for post app use—the reporting aspect- SanDiego.gov, completing all community engagement research, web strategy and usability testing for the City of San Diego website redesign. Winner of Govtech\'s Best of the Web Award.
Education
University of Wisconsin–Oshkosh
BFA, Communication Arts, Graphics, Advertising
1993 — 1999
School of Visual Arts
Brand Strategies
2007 — 2007
Illinois Institute of Technology
Masters, MBA, Creativity and Innovation Concentration
2011 — 2012
University of Hamburg
German, Graphics
1997 — 1998
Illinois Institute of Technology
MDM, Masters in Design Methods, Institute of Design (ID)
2008 — 2009
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