Kanchan Tinaikar

About Kanchan Tinaikar

Detail-oriented and result-driven Marketing and CRM professional with an MSc in Digital Marketing (First Class, Distinction) from the University of Salford (UK) and 9+ years of experience enhancing customer journeys, retention, and lifecycle management through data-driven strategies. Proven expertise in CRM implementation, marketing automation, campaign management, and performanceanalytics across B2B and B2C sectors. Skilled in leveraging insights to design targeted multi-channel campaigns, streamline operations, and elevate customer experience. Passionate about transforming data into actionable strategies that strengthen brand loyalty and drive sustainable business growth.My journey into digital marketing began during the COVID-19 pandemic, when businesses had to adapt quickly to the digital world. Watching how brands used creative strategies and data-driven campaigns to stay connected with their audiences really sparked my passion for marketing. Working at Lybertine and Endura Roses, I have seen firsthand the power of digital marketing in driving growth and building strong customer relationships.I have acquired valuable experience in social media marketing, business development, and CRM across various sectors and industries. This includes creating engaging content, designing digital strategies, and managing customer relationships, all of which have helped me understand how marketing can drive meaningful results. I am eager to apply my skills, creativity, and passion for digital marketing in a new role, where I can further learn and contribute.

Experience

1. Advertising Sales Manager

   Digikore Studios

   Feb 2026 — Present

Education

• The University of Salford

  Master of Science - MS, Digital Marketing

• Savitribai Phule Pune University

  Bachelor of Pharmacy, Pharmacy

• Savitribai Phule Pune University

  Bachelor of Pharmacy - BPharm, Pharmaceutical Sciences