Kanchan Rajput
Lead Analyst at Merkle—a Dentsu company
- Role
- Lead Analyst at Merkle a Dentsu Company at Merkle
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Kanchan Rajput
I’m a data-driven research analyst with over a decade of hands-on experience in survey programming, analytics, and process optimization. My work is guided by precision and a deep commitment to delivering high-quality, insight-rich solutions that drive decision-making. I thrive on unraveling complex questions through careful analysis and systematic methodologies.Research Analyst with 10+ years of hands-on experience in online survey programming and marketing research. Proficient in using tools such as Nebu, Askia, Confirmit, Data Central, and Asteroid to script and manage complex survey instruments across Ad-hoc, Tracker, Wave, and Multi-country studies. Skilled in HTML, CSS, JavaScript, and jQuery to customize layouts and meet intricate programming specifications.Started in the industry as a Trainee Programmer, progressing to a full-fledged Survey Programmer through structured training led by seasoned experts. Experienced in direct client interaction, gathering requirements, and crafting tailored online questionnaires in coordination with Project Directors.Demonstrated expertise in programming high-complexity surveys while maintaining stringent data accuracy and quality standards. Worked closely with experienced market research professionals, gaining valuable exposure to industry best practices and the end-to-end lifecycle of online marketing research projects.
Experience
Lead Analyst at Merkle a Dentsu Company
Jul 2025 — Present · Mumbai, IN
Lead Analyst at Merkle—a Dentsu company
Education
St.GG college
MSC IT
Duruelo Convent High School, Mumbai
SSC
Viva college
Bachelor's Degree
Skills
- Html
- Javascript
- Questionnaire Design
- Programming
- Css
- Consumer Behaviour
- Jquery
- Team Management
- Spss
- Project Management
- Java
- Confirmit
- Web Development
- Microsoft Excel
- Market Research
- Cascading Style Sheets (Css)
- Quantitative Research
- Marketing Research
- Consumer Behavior
- Primary Research
- Nebu -Survey Programming Tool
- Askia
- Data Central
- Asteriod
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