Kanchan Gupta

Performance Marketing Executive @Iam Group Of Companies

Gurugram, IN

Managing Google Ads for Pearson India, Chunmun & Yuriwoori, Rabitual, IAM Group of Companies, Federal Bank & Rajmandir Hypermarket with a strategic focus on increasing website traffic and click volume through optimized search, display, and YouTube campaigns.Handling Meta Ads for multiple brands including CSKM, Brinzz, Pearson India, Chunmun, Rabitual, Yuriwoori, Federal Bank and Cheerified, with key objectives such as traffic generation, conversions, post engagement, and lead generation.Executing and optimizing performance marketing campaigns across e-commerce and education industries, driving measurable ROAS/ROI through continuous analysis and campaign refinement.Conducting campaign performance tracking, A/B testing, and data-driven optimization to ensure high-performing results across platforms.Collaborating with creative and content teams to develop ad creatives aligned with brnd objectives and audience behavior.