Kanayo E.
Founder & Product Lead - Haibot @Sinnergy
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WORK HISTORY
Founder & Product Lead - Haibot @Sinnergy
Birmingham, GB
Led product development and go-to-market for an AI automation solution serving UK accounting practices, scaling from 0 to 89 customers with a Service-with-Software model.Product Development- Designed and shipped automation platform integrating Xero, Dext, and BrightPay, processing monthly transactions across bank reconciliation, invoice publishing, and payroll- Led platform rebuild from UiPath to custom Python architecture (Temporal.io, Playwright) to eliminate silent failures affecting customer trust and compliance- Built Task Builder workflow system enabling non-technical users to create custom automation processes- Developed verification and audit systems achieving 100% accuracy requirement for accounting complianceCustomer Research & Requirements- Conducted 100+ stakeholder interviews with practice owners, translating insights into product positioning framework (Capacity/Margin/Operational Failure) that increased conversion 35%- Facilitated workshops mapping \'as-is\' to \'to-be\' processes across client practices- Managed relationships with 89+ practices, handling escalations and gathering continuous product feedbackRoadmap & Strategy- Prioritized features balancing technical debt (failure prevention) with customer capabilities (MTD compliance automation)- Scoped multi-phase platform rebuild while maintaining service to existing customers- Defined product architecture: No-Human-by-Default operating model, confidence scoring, exception managementGo-to-Market- Designed acquisition strategy: paid ads, LinkedIn outreach (Sales Navigator + Clay), referral partnerships- Created marketing system: VSL, cold email sequences, webinar content aligned to customer problems- Structured 45-day confidence-based trial, improving qualified conversion ratesTeam Leadership- Built cross-functional team across operations, engineering, customer success- Established operational standards: peer review, deployment checklists, failure prevention protocols
EDUCATION
University of Nigeria, Nsukka
BSc., Computer Science
University of Birmingham
Master of Business Administration (MBA), MBA
SKILLS
ABOUT KANAYO E.
Most accounting practices hit a growth ceiling not because they lack clients, but because manual compliance work consumes their team\'s capacity. I spent four years solving this problem at Haibot, taking it from zero to 89 customers (£214k ARR) by obsessing over execution certainty, not just automation.I\'m a product leader who ships. I\'ve managed the full product lifecycle: customer research (100+ interviews uncovering the real problems behind churn and conversion), positioning (framework that improved demo conversion from 35% to 62%), technical architecture (led migration from UiPath to custom Python stack with built-in verification systems), customer success (cut churn from 18% to 6%), and go-to-market experimentation (tested Meta, LinkedIn, partnerships to find scalable acquisition).My strength is generalist execution across functions. I can design verification architectures with engineers, facilitate workshops with senior stakeholders, structure pricing models and trials, and turn crises into systematic improvements. I\'ve shipped products processing transactions monthly with 100% accuracy requirements for compliance—where one error destroys trust.Key experience: Product strategy and roadmap prioritization, technical product management (AI/automation, workflow orchestration, API integrations), customer development and voice-of-customer research, go-to-market strategy and channel testing, stakeholder management at executive levels, metrics-driven decision making, crisis recovery and retention system design.Domain expertise: Professional services SaaS, accounting/compliance workflows, Service-with-Software models, vertical automation platforms.Now exploring product management roles where I can leverage everything I\'ve learned building Haibot while working with exceptional people on larger problems. Particularly interested in workflow automation, vertical SaaS, or AI infrastructure companies solving hard problems at scale.Open to: Senior PM, Lead PM, or Head of Product roles | UK/RemoteLet\'s connect if you\'re hiring PMs who ship.
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