Kanak Goel

About Kanak Goel

I am a Google ads Certified Specialist with 5+ years of experience helping businesses generate qualified leads and sales through performance-focused PPC campaigns. I work across Search, Performance Max, Display, and YouTube, and I am strong in conversion tracking so results are measurable, not guesswork.Core Expertise:* Google ads account audits, restructure & scaling (keywords, match types, ad groups, negatives)* High-converting Search campaigns for lead generation + landing page alignment* Performance Max strategy (asset groups, audience signals, feed support where needed)* Remarketing & funnel-based targeting (Display/YouTube)* Conversion tracking setup & QA using GTM + GA4 (events, parameters, deduplication, troubleshooting)* Reporting & insights via Looker Studio dashboards (clear KPIs, monthly performance views)* Tools: Google Ads, Google Tag Manager (GTM), GA4, Looker Studio (and supporting tools as needed).What I Deliver: Strategic campaign planning aligned with business objectives Comprehensive conversion tracking implementation (GTM, GA4, server-side tracking) Data visualization and reporting through Looker Studio dashboards Continuous optimization for maximum ROAS and lower CPA Full-funnel PPC strategies from awareness to conversionCertifications: Google Ads Certified Expert Google Analytics CertifiedI have successfully managed campaigns across diverse industries including Health Care & Wellness, Law Firms, SaaS, and luxury services, consistently delivering measurable results and exceeding KPIs.If you want, I can share a quick audit of your account and point out what’s blocking conversions (tracking issues, wasted spend, weak intent targeting, or landing page gaps). Email: k••••••••@gmail.com | WhatsApp:+91••••••••09

Experience

1. Google Ads Specialist

   DigiTech Elites

   Jul 2024 — Present · IN

   Leading end-to-end Google Ads campaign management for diverse clients, driving measurable business growth through data-driven PPC strategies and advanced conversion tracking.Key Responsibilities & Achievements:* Manage multi-channel Google Ads campaigns including Search, Display, Shopping, Performance Max, and YouTube* Run audits and implement account restructures to improve conversion rate and reduce wasted spend.* Implement comprehensive conversion tracking infrastructure using Google Tag Manager (GTM) and Google Analytics 4 (GA4)* Conduct keyword research and intent segmentation, write and test RSAs, and refine search terms with strong negative keyword structure.* Perform A/B testing on ad creatives, landing pages, and audience targeting to improve CTR and Quality Score* Collaborate with clients to align PPC strategies with overall business objectives and sales funnels

Education

• Graphic Era Deemed to be University

  Bachelor of Technology, Information Technology

  2014 — 2018