Kanak Singh

Experience

1. Manager

   Drim Global

   May 2025 — Present · Kanpur, IN

   Scouted and onboarded influencers across Instagram, YouTube, and other platforms for CPA-based brand campaigns.• Built long-term relationships with creators, offering personalized campaign guidance and performance tracking.• Explained and promoted performance marketing (CPA) model, helping influencers understand earning potential beyond barter.• Handled end-to-end campaign coordination between influencers and brands – from briefing to final reporting.• Provided real-time support to influencers for link generation, campaign issues, and performance optimization.• Used data-driven strategies to maximize influencer ROI, including CTR, conversion, and retention rates.• Tracked campaign metrics and analyzed influencer performance using Drim\'s internal tools and dashboards.• Educated influencers on monetization strategies, social media growth tips, and audience engagement best practices.• Managed influencer communications via DMs, WhatsApp, and email – including cold outreach, follow-ups, and closing.• Helped create trust-building content like testimonials, success stories, and user case studies to attract new creators.

Education

• Lohia Academy International School

  Bachelor of Computer Applications- BCA, Computer and Information Sciences and Support Services

• Allenhouse Business School

  BCA, Computer and Information Sciences and Support Services