Kayla Myhre
Shopper Insights Director @C+R Research
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WORK HISTORY
Shopper Insights Director @C+R Research
Develop research proposals that translate clients’ research and business objectives into effective research plans, including design, methodology, and costs• Consult on internal shopper projects, supporting quantitative and qualitative teams by reviewing research materials and ensuring customer-focused mindset from start to finish• Identify and implement new capabilities and tools that elevate shopper insights findings and deliver added value to clients• Stay informed on the latest shopper trends and best practices, and create internal processes and resources to share them throughout the organization
EDUCATION
River Falls High School
High School
NEOMA Business School
Study Abroad - Fall 2016
University of Wisconsin-River Falls
High School Youth Options Program, French Studies
University of Wisconsin-Madison
Bachelor of Business Administration (B.B.A.), Marketing and French Studies
Michigan State University
Master of Science in Marketing Research
ABOUT KAYLA MYHRE
Shopper Insights Director at C+R Research
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