Melton
Senior Business & Marketing Systems Manager | ClickUp • GoHighLevel • Zapier | Automate revenue workflows, slash busywork 30%+
- Role
- Senior Business & Marketing Systems Manager (Fractional COO) at Aspen Digital Marketing
- Location
- Deming, WA, US
- LinkedIn followers
- 500 followers
About Melton
I build the internal engines that turn scattered tools into automated revenue producers…
Experience
Senior Business & Marketing Systems Manager (Fractional COO)
Jun 2025 — Present
Built no-code backbone (GoHighLevel, ClickUp, Zapier, Airtable, Stripe) from zero; 40+ automations save ~30 staff hrs/mo- Deployed full funnel (landing page → paid booking); booked-call rate 22% → 46%, adding an estimated $310k in year-over-year revenue at current close rates- Stood up self-serve dashboards for revenue, CPL, churn, NPS, LTV—no manual reporting- Version-controlled SOP library cuts new-hire ramp from 2 weeks to 3 days; “how-do-I” Slack pings reduced by ~50 %- Partner with CEO on capacity forecasting, quarterly re-alignments, and OKR rhythm.
Education
University of Arkansas
Bachelor of Arts (B.A.), International Relations, Criminal Justice and Sociology
2011 — 2014
Skills
- Time Management
- Editing
- Social Media Marketing
- Microsoft Office
- Prioritize Workload
- Customer Service
- Organization
- Relationship Building
- Communication
- Event Planning
- Data Entry
- Leadership
- Writing
- Public Speaking
- Teamwork
- Blogging
- Google Apps
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