Kamini Gupta

About Kamini Gupta

With a master\'s degree in biotechnology from Bharati Vidyapeeth and a passion for research and writing, I joined VVDN Technologies as a Marketing Executive in July 2022. In this role, I create compelling and informative content for various marketing materials, such as advertisements, brochures, social media posts, and quarterly magazines, ensuring alignment with the company\'s brand identity and resonance with the target audience. I also manage the development and dissemination of corporate communications, including press releases, executive communications, and announcements, working with a team of talented professionals to develop and execute marketing strategies that showcase the company\'s innovative solutions and services. I have over 2.5 years of experience in the editorial field, having worked as an Editorial Assistant at Springer Nature and an Editorials at Thieme Group, where I contributed to the publication of high-quality scientific journals and books. I am always eager to learn new skills and explore new opportunities in this dynamic and exciting field.

Experience

1. Marketing Executive - Branding & Corporate Communications

   VVDN Technologies

   Jul 2022 — Present · Gurugram, IN

   Content Writing: Develop compelling content for various marketing materials, ensuring alignment with brand identity and resonance with the target audience- Quarterly Magazine: Plan, coordinate, and execute quarterly magazine production, including content creation and collaboration on layout design- Corporate Communications: Manage the development and dissemination of corporate communications, including press releases, executive communications, and announcements- Proofreading and Copyediting: Ensure accuracy, clarity, and consistency of all marketing content through meticulous proofreading and editing- Copywriting: Craft persuasive and impactful copy for advertisements, brochures, social media posts, and other promotional materials- Event Coordination: Play a key role in planning, organizing, and executing marketing events, collaborating with internal teams and external vendors- Email Campaigns: Design, execute, and analyze email campaigns to nurture leads, engage customers, and drive conversions- Articles and Blogs: Generate thought leadership content through articles and blogs, positioning the company as an industry authority- Website Management: Oversee content strategy for the company\'s website, ensuring it remains up-to-date, relevant, and aligned with marketing objectives. Optimize content for SEO and user experience- Internal Branding Team: Contribute to internal branding initiatives, ensuring consistency in messaging and visual identity across all internal communications and materials. Collaborate with cross-functional teams to strengthen the company\'s internal culture and brand awareness among employees.

Education

• Dr. B. Lal Institute of Biotechnology, Jaipur

  Summer Training, clinical biochemistry, immunological diagnostics, molecular diagnostics

• ICMR- National Jalma institute of leprosy and other mycobacterial diseases

  Summer Trainee

• Banasthali Vidyapith

  Bachelor's degree, Biotechnology

  2014 — 2017

• Bharati Vidyapeeth

  Master's degree, Biotechnology

  2017 — 2019