Kami Watson Huyse

About Kami Watson Huyse

I’m an OG Digital Strategist and AI Chef, spicing up brand communities with creative…

Experience

1. CEO

   Zoetica

   Jan 2010 — Present

   We serve as a trusty extension of your team to take things off your plate and get things done. We work with midsized to large brands and companies using our 4C Method of Clarity, Connect, Create, and Calibrate to build a social media strategy and plan that gets results. We serve clients in healthcare, travel and tourism, Services, and nonprofit foundations. We also host the Houston Social Media Breakfast and the Smart Social Mastery coaching program for PR, marketing, and business consultants and coaches. 2022 - Launched Smart Social Mastery, a membership community, to support business communicators and agencies with growing their online visibility with social media. 2020 - Launched SmartSocialSecrets.com during the pandemic to assist small service-based businesses create a strategic social media plan to grow and pivot their business. 2018-Present - Handle the day-to-day communications for the social media channels of a hospital brand, including the crisis management aspect to deal with a global pandemic. 2016 - Created the Texas Travel Talk influencer platform to promote tourism in the state, working with multiple Visitors Bureaus and the Texas Travel Association. Successfully sold this part of the business in 20••••11 - Created an influencer campaign for the launch of Google for Nonprofits at the Nonprofit Technology Conference 2010 - Worked with the American Red Cross on a unique national conference to deal with digital cries for help during emergencies. The national event included the White House, FEMA, and took community feedback from Twitter to shape solutions to this problem. 2008 - Created one of the first social media influencer communities to support a theme park brand. The Wildside, a family-friendly mom blogging group, were invited with their families to experience SeaWorld. This grew to be a year-round program, including an annual park conference. The program ran until 2015.

Education

• George Mason University

  B.A. Speech Communication, Public Relations, Journalism

  1989 — 1994

Skills

• Publications
• Press Releases
• Public Relations
• Social Media Roi
• Social Media Measurement
• Marketing Communications Strategy
• Brand Loyalty
• Non-Profits
• Crisis Communications
• Cause Marketing
• Integrated Marketing
• Social Media Marketing
• Brand Ambassadorship
• Blogging
• Branded Content Development
• Marketing
• Communications Planning
• Reputation Management
• Corporate Communications
• Strategic Communications
• Strategy
• Advertising
• Fundraising
• Corporate Social Responsibility
• Tourism
• Marketing Communications
• Content Development
• Spokesperson
• Internal Communications
• Marketing Strategy
• Message Development
• New Media
• Social Networking
• Communication Training
• Copywriting
• Speech Writing
• Digital Media
• Nonprofits
• Strategic Planning
• Public Affairs