Kambrya Blake

About Kambrya Blake

I’m a data-driven marketing leader working at the intersection of performance, measurement, and storytelling. Over the past decade, I’ve led multimillion-dollar paid and organic programs across global travel, higher education, and public-sector organizations, overseeing teams, partnerships, and media investments exceeding $50M.My work focuses on building durable growth systems. I’ve restructured marketing functions, developed co-op programs with industry partners, and driven measurable ROI through paid media strategy, reporting automation, and cross-functional collaboration. I value strategic clarity paired with hands-on fluency, especially in complex, high-scale environments.I enjoy collaborating with teams that prioritize autonomy, rigor, and transparency, and I’m particularly energized by work that improves how organizations use data to make better decisions. Mentorship and knowledge-sharing are core to how I lead and operate.Always open to connecting and exchanging perspectives on performance marketing, measurement, and the evolving role of storytelling in digital growth.More at

Experience

1. Senior Paid Media Manager

   Propellic - Travel Marketing

   Dec 2025 — Present · Austin, TX, US

   Senior Paid Media Manager leading strategy and execution for travel, hospitality, and experience-driven brands. Own paid media programs end to end, from account architecture and audits through optimization, reporting, and executive-level recommendations.Drive performance across platforms, balancing brand protection, non-brand growth, and efficiency within full-funnel media strategies. Translate complex platform data into clear, actionable insights that inform budget allocation, bidding strategy, and testing roadmaps.Partner closely with clients and internal teams to ensure strong measurement foundations, signal quality, and attribution alignment. Serve as a strategic advisor, guiding clients through automation tradeoffs and platform complexity while aligning media investment to business outcomes.Contribute to internal best practices, beta evaluations, and team development through mentorship and process improvement.

Education

• Western Governors University

  Master of Science - MS, Management and Leadership

  2019 — 2020

• Feather River Community College District

  Associate's degree, Liberal Arts and Sciences/Liberal Studies

  2009 — 2011

• Western Governors University

  Master of Business Administration - MBA, Business Administration and Management, General

• University of California, Berkeley

  Theater and Performance Studies, Design and Production

  2011 — 2013

Skills

• Lightroom
• Video Production
• Portrait Photography
• Microsoft Office
• Sales
• Customer Service
• Management
• Social Media
• Dslr
• Photoshop
• Editing
• Photography
• Digital Media
• Microsoft Word
• Leadership
• Microsoft Excel
• Powerpoint
• Blogging
• Research