Anne Kamanzi
Senior Data Analyst @ITV
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WORK HISTORY
Senior Data Analyst @ITV
City of London, GB
Sourcing, analysing and publishing a range of business information metrics – web analytics, revenue, advertising, customer data – to provide high level analytics and insight for the business.• Monitoring and reporting key business performance indicators (KPI’s) across a range of functions.• Creating and maintaining automated dashboards for various areas of the business, covering marketing performance, subscriber volumes, sales & viewing.• Bespoke analytical deep-dives into key business questions.• Conducting marketing campaign analyses to understand the benefit driven by marketing activity on sales & acquisition.• Providing insight into user behaviour using analytical techniques including segmentation, customer profiling and multivariate testing.• Interpreting analysis and communicating results and recommendations to colleagues at all levels within the business.• Proactively suggesting analysis to add value to the business wherever possible.• Transforming data into clean and reliable datasets of the highest quality & accuracy, to ensure it is trusted when used for management decision making.
EDUCATION
Makerere University
Bachelor's Degree, Econometrics and Quantitative Economics
Nabisunsa Girls School, Kampala
High School, Economics, Mathematics, Physics and Fine Art
SKILLS
ABOUT ANNE KAMANZI
Anne possesses a good combination of statistical analysis skills, economics, interpersonal skills and mathematics. Some of which attained from Uganda\'s best tertiary institution - Makerere University, Kampala followed by experience in data collection, mining, visualisation and analysis. Analytics - SQL, STATA, SAS, SPSS, Microsoft Excel.Web analytics - Adobe Analytics, Google analytics.Data Visualisation - PowerBI, Google Data StudioAnne is also a developer using PHP, HTML, JavaScript and CSS which covers most of the areas in communicating/feeding information from databases to dynamic webpages. With a strong statistical background and computer programming, Anne is able to collect data, analyse/mine data and display findings to an end user through a dynamic web user interface.
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