Kamal Sharma
Performance Marketing || Google Ads || Facebook Ads || Paid Media || PPC Specialist || CPL || CPA || CPS
- Role
- Senior Media Buyer at Foxesnetwork
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Kamal Sharma
Affiliate marketing professional Experienced in developing and managing Affiliate…
Experience
Senior Media Buyer
May 2024 — Present · IN
Managed Google Ads and Meta Ads campaigns for global clients across eCommerce, Travel,VPN, and Home Improvement industries.Oversaw 20Lack+ monthly ad spend, optimizing campaigns to achieve a 2.5x ROI on GoogleAds and 1.4x ROI on Meta Ads.Conducted extensive keyword research and audience segmentation, leveraging tools likeGoogle Keyword Planner, SEMrush, Ahrefs, and SimilarWeb. Developed and implemented campaign optimization strategies, including A/B testing, bidadjustments, and ad copy improvements.Optimized Performance Max, Search, Display, and Shopping campaigns to drivehigh-converting traffic.Used Google Analytics, Meta Business Suite, and third-party tracking tools to monitor andenhance campaign performance.Collaborated with creative and analytics teams to enhance ad visuals, landing pages, andoverall conversion rates.Stayed updated with platform algorithm changes and implemented new strategies to maintaincompetitive ad positioning.
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