Kamal Sethi
Regional Marketing Manager - West @VARUN BEVERAGES LIMITED
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WORK HISTORY
Regional Marketing Manager - West @VARUN BEVERAGES LIMITED
Pune, IN
Regional Marketing Manager – West (Gujarat, Rajasthan, Maharashtra & Goa)Driving marketing and trade initiatives across four key states to strengthen PepsiCo’s beverage portfolio in highly competitive markets. Responsible for developing and executing regional strategies that build brand visibility, enable sales growth, and maximize ROI.Key focus areas include: • Leading trade marketing activations and market execution to drive availability & visibility at outlets. • Supporting sales teams with region-specific promotions, campaigns, and customer engagement programs. • Leveraging consumer insights to design impactful, localized initiatives. • Managing channel marketing programs across modern trade, general trade and LFS. • Building strong partnerships with vendors, retailers, and agencies to deliver seamless execution. • Monitoring performance and ensuring ROI-driven, high-impact campaigns in line with companies national objectives.
EDUCATION
Welingkar Institute of Management
Master’s Degree, Marketing
Loyola High School & Junior College Pune
High School, SCIENCE
Progressive Education Society's Modern College of Engineering
Bachelor of Engineering (B.E.), Electrical Engineering
SKILLS
ABOUT KAMAL SETHI
A dynamic sales and marketing professional with extensive experience across diverse industries, including FMCG, hospitality, and engineering. Passionate about building impactful brands, crafting compelling marketing strategies, and executing large-scale activations that drive engagement, elevate brand equity, and deliver measurable business growth.A visionary leader committed to nurturing talent and empowering teams to excel, fostering a culture of innovation, and preparing young professionals to become market-ready leaders. Renowned for developing creative solutions to challenging business problems, driving strategic initiatives, and consistently surpassing business targets.A collaborative team player with a marketer’s mindset—combining creativity and analytical skills to create campaigns that captivate audiences and deliver results. Known for strong negotiation expertise, industry acumen, and the ability to lead teams under pressure, consistently achieving ambitious sales and marketing goals.
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