Kamal Pal

About Kamal Pal

Accomplished E-Commerce Operations Manager with 12+ years of experience leading large-scale marketplace and D2C operations across Amazon, Flipkart, Myntra, Blinkit, and company websites. Expert in Unicommerce OMS/WMS, SAP, and Quick Commerce integrations. Proven track record of managing ₹47+ Cr in annual gross sales, optimizing supply chains, and implementing process automation for enhanced efficiency.Proficient in demand forecasting, ad campaign optimization, CX enhancement (NPS/CSAT), and inventory control. Adept at data analytics using Power BI and Advanced Excel, with a hands-on leadership style and strong collaborative ability across finance, tech, and logistics.

Experience

1. Ecommerce Manager

   Ozone Group

   Nov 2022 — Present · Gurugram, IN

   Lead end-to-end e-commerce operations across D2C, B2C, Marketplace, Alpha, SOR, Outright, and Quick Commerce (Blinkit, Zepto), ensuring scalable growth, operational efficiency, and profitability.• Supervise fulfillment through FBA, FBF, Alpha, and third-party warehouses, ensuring a consistent 98%+ fulfillment SLA and optimal inventory flow.• Collaborate with Finance and Sourcing to forecast revenue, plan pricing strategies, and optimize procurement cycles, leading to a 25% YoY profitability increase.• Set KPIs and provide strategic direction to cross-functional teams including warehouse, CS, cataloging, and performance marketing.• Design and implement SOPs to standardize workflows, improve turnaround times, and enhance CX metrics (CSAT, NPS).• Conduct data-driven process reviews using Power BI and Excel, enabling faster decision-making and continuous performance improvement.• Handle customer complaints and escalations end-to-end, ensuring timely resolution in coordination with internal teams.• Oversee inventory reconciliation between SAP and Unicommerce, maintaining stock accuracy at 99.5%+.• Plan and execute digital marketing campaigns across Amazon Ads, Flipkart Ads, and Google Ads, focusing on ROI, ACOS, and new customer acquisition.• Collaborate with the performance marketing team to develop ad strategies for high-conversion SKUs, optimize bid management, and A/B test creatives.• Monitor performance metrics across platforms (CTR, CPC, Conversion Rate, ACOS), achieving 27% CAC reduction within 6 months.• Partner with internal teams to develop campaign landing pages, promotional bundles, and traffic-driving offers for D2C site.• Utilize analytics tools and dashboards to report weekly campaign performance, consumer behavior trends, and ad ROI to leadership.• Optimize organic visibility via SEO-rich content, product titles, and keyword strategies aligned with platform algorithms

Education

• YBN UNIVERSITY

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• KIMT

  Diploma, Mechanical Engineering

  2010 — 2012

Skills

• Microsoft Excel
• Merchandising
• Adobe Photoshop
• Team Management
• Inventory Management
• Team Leadership