Kamal N

About Kamal N

I am a results-driven Trade Marketing & Brand Management professional with 16+ years of experience in the FMCG sector, specializing in driving retail execution excellence, strengthening marketing-sales alignment, and delivering sustainable sales growth.Across my career with leading brands such as AVT Tea, Wagh Bakri, Milky Mist, Manna Foods and B\'Natural (ITC Foods) I have successfully led Brand Management / Trade marketing strategies, in-store execution, and consumer engagement initiatives across South India markets. I thrive in roles that require cross-functional leadership, execution excellence, and business impact.My core expertise includes:* Trade Marketing & Retail Execution* Go-to-Market (GTM) Strategy* Sales Enablement & Channel Development* Brand Visibility & Shopper Marketing* Trade Promotions & Activations* Market Intelligence & Competitive AnalysisI have consistently delivered: 10–15% sales growth through targeted trade initiatives 20–25% improvement in retail execution compliance Stronger brand visibility and consumer engagement across key markets

Experience

1. Regional Trade Marketing Manager

   Avt Beverages

   Nov 2025 — Present · Kochi, IN

   Lead regional trade marketing strategy aligning marketing plans with sales executionImproved in-store visibility by ~20% across key outletsDelivered 10–12% sales uplift via trade promotions and activationsStrengthened sales enablement through close collaboration with field teamsProvided market intelligence to optimize competitive positioning

Education

• Bangalore University

  B.Com

  1989 — 1996

• Manipal University

  Master of Business Administration (MBA), Advertising and Marketing Communication

  2003 — 2005

• Sikkim Manipal University - Distance Education

  Master of Business Administration - MBA, Advertising and Marketing Communications