Kalyani Keshri

About Kalyani Keshri

Alliances Marketing professional responsible for managing Strategic Alliances Marketing…

Experience

1. Cybersecurity Marketing & Partner Strategy Leader

   Cognizant

   Sep 2022 — Present · Bengaluru, IN

   Lead strategic marketing for Cognizant’s Cybersecurity Practice, architecting content, campaigns, and partner initiatives that drive brand differentiation and market leadership.• Orchestrate multi-touch marketing programs with key OEM partners like Palo Alto Networks, Zscaler, and CrowdStrike—fostering co-branded campaigns, executive roundtables, training and enablement sessions, and customer-facing engagements to deepen strategic collaboration and expand market share.• Spearhead the launch and promotion of Cognizant’s Neuro Cybersecurity platform—developing positioning, go-to-market assets, and analyst briefings that have strengthened Cognizant’s innovation narrative.• Serve as a strategic enabler to sales and pre-sales teams—aligning with OEMs to negotiate pricing, manage deal desk interactions, and ensure accelerated quote-to-close cycles.• Oversee cybersecurity-focused content strategy and rebranding of the security web presence—ensuring message consistency, enhanced UX, and alignment with Cognizant’s enterprise identity.• Drive analyst engagement strategy, resulting in Cognizant’s cybersecurity portfolio advancing from a “Major Contender” to a “Leader” position across multiple analyst evaluations through focused messaging, research participation, and competitive storytelling.• Partner across marketing, alliances, and domain leadership to shape thought leadership, event strategies, and campaign execution that strengthen Cognizant’s cybersecurity voice in the global marketplace.

Education

• Ravenshaw Junior College

  High School, Arts

  2004 — 2006

• St. Joseph Girls' High School

  ICSE, Science

  1992 — 2004

• Ravenshaw University, Cuttack

  Bachelor's Degree, Graduate in School of Language - English Honours

  2006 — 2009

• Indian Institute of Journalism and New media, Bangalore

  Master's Degree, Post Graduate Diploma in Broadcast Journalism

  2009 — 2010

Skills

• Journalism
• News Writing
• Content Development
• Online Journalism
• Copy Editing
• Content Strategy
• Blogging
• Web Content
• SEO
• Online Communications
• Social Media Marketing
• Editorial
• New Media
• Content Management
• Content Writing
• Feature Articles
• Social Media
• Ad Targeting
• Search Engine Optimization (SEO)
• Web Content Writing
• Editing
• Digital Media