Kal Sutcliffe
Consumer Insights Manager @SharkNinja
Signup · Get unlimited contacts
WORK HISTORY
Consumer Insights Manager @SharkNinja
Leeds, GB
Lead consumer insight across the NPD process for Shark and Ninja product categories in the US, UK and EU, partnering closely with product, innovation, marketing and commercial teams to shape decisions and improve product success in market.I work across the full product lifecycle, from early opportunity identification and concept development through to in-market experience, ensuring customer insight is used to inform direction throughout the process, not just validate ideas.Key areas of focus include:• Shaping product and innovation strategy through deep understanding of customer needs, behaviours and unmet demand• Translating complex qualitative and quantitative insight into clear, actionable recommendations for senior stakeholders• Influencing product, marketing and commercial teams to embed customer-centric thinking into decision-making• Leading insight across advertising development, shopper journey optimisation and key promotional moments• Regularly present insight and recommendations to cross functional and senior leadership to inform product strategy and prioritisation• Identifying patterns and longer-term trends to support future product opportunity areas• Working effectively in fast-moving, high-expectation environments with significant pace and ambiguityKnown for clear thinking, pragmatic problem-solving and strong collaboration, I’m often brought in to help teams sense-check direction and focus on what matters most to customers.
EDUCATION
University of Bedfordshire
BA Hons, Advertising and Marketing Communications
SKILLS
ABOUT KAL SUTCLIFFE
I help teams make better product and strategy decisions by bringing clarity to customer insight.I specialise in turning complex customer understanding into clear, actionable direction, helping senior leaders prioritise opportunities, challenge assumptions, improve product innovation and make confident decisions to innovate for long-term growthAcross FMCG, retail, consumer technology and charity environments, I’ve led insight strategy across qualitative and quantitative methodologies, partnering closely with product, innovation, marketing and commercial teams to integrate insight into decision making rather than a standalone activity.I’m particularly effective in fast paced, and enjoy collaborating with senior stakeholders to navigate ambiguity and make confident choices.Known for clear thinking, strong stakeholder influence and pragmatic creativity, I bring a strategic mindset alongside hands-on delivery, comfortable operating at both executive and working-team level.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.