Monu Kalsi

About Monu Kalsi

I am a growth operator who builds predictable, scalable revenue engines for private-equity–backed provider platforms — turning patient demand, access, and digital engagement into measurable EBITDA expansion within hold periods.As a CMO and commercial leader across multi-site healthcare, B2B services, and financial services, I have owned growth outcomes spanning patient acquisition, utilization, pricing, and retention. My teams have delivered $240M+ in incremental YoY revenue, improved CAC/LTV efficiency, and driven double-digit EBITDA growth by aligning marketing, access, and analytics with real operational capacity.In PE-backed healthcare environments (including Duly Health and Millennium Physician Group), I partnered closely with sponsors, CEOs, and operating teams to execute value-creation plans focused on:* Scaling new patient acquisition without sacrificing payer mix or margin* Expanding visit volume and utilization through digital access and scheduling optimization* Reducing leakage and improving retention across the care journey* Building brands that support market expansion, de novos, and tuck-in integrationEarlier in my career at Accenture, CNO Financial, and Stericycle, I led large-scale commercial and digital transformations — standing up modern demand engines, analytics, and marketing operating models that improved revenue quality, forecastability, and valuation multiple durability.Best deployed when a portfolio company needs- A step-change in customer growth and utilization- A scalable GTM engine that survives leadership transitions- Clear attribution between marketing spend, volume, and EBITDA- A CMO who can partner credibly with PE sponsors and operatorsI bring the discipline of a consultant, the execution mindset of an operator, and the financial acumen of an investor — helping boards, CEOs, and deal teams unlock GTM efficiency and accelerate exit readiness.Core Specialties:Private Equity Value Creation | Go-to-Market (GTM) Strategy & Execution | Revenue Growth & EBITDA Expansion | Healthcare Services Growth (Multi-Site / MSO)| Demand Generation & Patient / Customer Acquisition | Pricing Strategy & Revenue Optimization | Customer Retention & LTV Expansion | Data, Analytics & Growth Attribution | Board, CEO & Investor Communications

Experience

1. Senior Vice President, Marketing

   Duly Health and Care

   Jan 2025 — Present

   Duly Health and Care is the largest inde­pen­dent, mul­ti-spe­cial­ty physi­cian-direct­ed med­ical group in the Mid­west with more than 900 pri­ma­ry care and spe­cial­ty care physi­cians and more than team mem­bers, in over 150 loca­tions. Duly is backed by private equity leader Ares Management.* Oversee enterprise marketing, communications, and patient experience, integrating GTM strategy, demand generation, and digital engagement to drive patient acquisition, retention, and revenue growth across a multi-brand and multi-state platform.* Built a scalable demand generation engine, unifying digital, affiliate, and referral channels, achieving double-digit growth in new patient volumes while reducing CAC by 50%. Implemented campaign attribution and KPI governance for capital-efficient growth.* Re-engineered digital self-service experiences (portal, website, scheduling), enabling online booking, reducing friction, and increasing appointment conversion over 50%.* Activated omnichannel marketing programs, generating new appointments/week, translating to $6M+ incremental monthly revenue, while partnering with operations to optimize throughput, utilization, and economic contribution per channel.* Launched de novo locations and service lines, exceeding new patient acquisition KPIs by 20% within 90 days, and developed a replicable GTM framework for rapid expansion and roll-ups.* Established affiliate marketing partnerships generating 50+ new patients/day at competitive CAC, helping providers efficiently fill available capacity.

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA, Marketing and Corporate Strategy

• COEP Technological University

  Bachelor of Engineering

• The State University of New York

  Master of Science - MS, Engineering

Skills

• Strategy
• E-Commerce
• Business Strategy
• Business Intelligence
• Social Media
• Strategic Planning
• Marketing
• Consulting
• Marketing Strategy
• Leadership
• Change Management
• Digital Transformation
• Digital Strategy
• Customer Experience
• Business Development
• Digital Marketing