Kalpita Bhattacharjee

About Kalpita Bhattacharjee

Kalpita has over 18 years of diverse experience in strategy, marketing, sales enablement, communications (internal & external). She collaborated closely with cross-functional teams and remained responsible for go-to-market strategies for Kyndryl’s (formerly IBM Infrastructure Services) Managed Services for Multicloud globally. In addition, she is also responsible for driving external and internal marketing, communication drives for Managed Services for Multi Cloud. She is passionate about new and emerging technologies and understands that in the current ever changing marke, sales organisations need to be ahead of the curve with latest knowledge and trainings. She managed sales enablement and effectiveness programs to 5K sellers across all channels (digital, face to face) and account segments. Additionally, worked closely on alignment of buyer journey to seller journey to increase quality of leads and responses to maximize yield. Developed and delivered new strategies and programs to help sellers be more customer-centric, create and progress new pipeline, and improve win rates in the areas of Industry Solutions, Cloud, Cognitive/AI, Analytics, Security, and Digital Reinvention/Services. Drive strategic projects focused on improving sales effectiveness and adoption of key transformation initiatives.Some of the key responsivities she has handled across the roles are : Creating new sales training content for an upcoming product launch, Coaching sales reps on key skills and competencies, Leading a formal or informal training session, Planning sales kickoff, Implementing a new technology platform etc. On the communications and Marketing she has handled various roles and activities independently – just to name a few activities, ghost writing for business heads, inter and external communications for organisations/clients, Handling business Social media platforms for organisations to expand audience base, client facing assets, external facing website, etcExpertise: Go-to-market strategy, Sales Enablement, P&L management, Corporate / Internal / Exec. Communications, Digital and Social Media Marketing, Field Enablement, Business Development, Partner Programs Management, Client Relationship Management, Operations Management, People Management. Account based marketing, Demand Generation, Marketing Automation, Public Relations

Experience

1. Mentor

   Katalyst India

   Feb 2024 — Present

Education

• Assam (Central) University

  Masters, Social Work

Skills

• Marketing Communications
• Strategic Communications
• International Relations
• Marketing
• Corporate Communications
• Digital Marketing
• Strategy
• Marketing Strategy
• Press Releases
• Management
• Project Management
• Content Development
• Crisis Communications
• Social Media
• Team Management
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Writing
• Editorial
• Social Media Marketing
• Newsletters