Kalpesh Rathod
Sr Manager Marketing at Europa Locks I Ex Century Ply I Ex Unilever I Ex Alucobond I Ex Vista Blinds
- Role
- Sr Manager Marketing at Europa Locks
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Kalpesh Rathod
Experienced Marketing professional, driving Product and Corporate Marketing in Building…
Experience
Sr Manager Marketing
Jul 2017 — Present · Pune, IN
Responsible for Company’s Product as well as Corporate Marketing- Head of Marketing Dept, working closely with Top Management for planning and strategies- Expertise in Brand building, trade marketing, new launches and Training & Development- Planning & Strategy - Developing, implementing and executing strategic marketing plans, budget and calendar- Brand Building – creating Brand Manual, Brand architect, engage in Brand Building activities- Events/Exhibitions – identify, plan, participate and execute relevant trade shows and exhibitions to promote the brand, connect with influencers, networking and marking solid brand presence- Product Launches – design product launch strategy, pricing wrt product personality, TG, location etc and execute the launches. Market forecasting, competition analyses, market survey and feedback- Corporate communication – Formulating and delivering insightful communication that reflects core brand propositions, product packing refresh, new product packaging, product photoshoot, product logo conceptualise and designing, brand name identification- Vendors & Agency management- BTL and Local Marketing – plan and execute various BTL activities and local level marketing initiatives- Europa Loyalty Influencer Scheme – design and executed Europa Loyalty influencer reward scheme through customized developed Mobile App- Digital Marketing – social media marketing, organic and paid both, digital PR, product launch and awareness campaigns on google, facebook, Instagram and you tube- Website Management – overall website design, development, launch and maintenance. SEO, google index with key words- Video Production – 2D animation, 3D animation, Info graphics, AV etc for Product video, Product fitment video, corporate video, testimonials, chairman message etc- Creatives and artwork – Website creatives, campaign creatives, branding creatives, display board design, packing creatives, all POP designing, MRP, product catalogue etc
Education
Mumbai University Mumbai
MMS, Marketing/Marketing Management, General
2004 — 2006
University of Mumbai
Master of Business Administration - MBA, Marketing
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