Liz Rawlinson Kalooky

About Liz Rawlinson Kalooky

I am a collaborative leader and change agent recognized for executing sound growth initiatives and transforming marketing operations that drive revenue growth. I have a passion for helping businesses develop and execute go-to-market strategies that generate leads, build trust with key stakeholders and grow client relationships. I have served in diverse marketing leadership roles where I have cultivated a growth-mindset within global and national professional services firms, marketing agencies, and entrepreneurial businesses targeting healthcare, technology, consumer products, financial services, and real estate markets. I get in the trenches and lead teams to handle all aspects of go-to-market strategy development, brand management, marketing operations, client relationship management, pipeline development, and sales enablement. RESULTS - Led the marketing and sales function of firm deploying aggressive growth strategies, resulting in 12%+ consecutive annual growth, doubling firm size in five years - Transformed traditional marketing function into digital lead generator, increasing website traffic 138%, engaging audiences by creating 8 targeted digital industry channels - Orchestrated timely integrated marketing campaigns that generated leads, resulting in sizable new engagements - Successfully led firms through brand transition, media relations, client migration, and internal cultural integration communications for 6 mergers or acquisitions - Scaled marketing and sales team from 2 to 20, bolstering firm’s marketing communications, practice development, and sales functions EXPERTISE ᐨ Go-to-market strategy ᐨ Integrated campaign development ᐨ Market intelligence and data analytics ᐨ Account-based marketing and pursuit ᐨ Pipeline development ᐨ Product and service launch ᐨ Client experience and feedback ᐨ Project management ᐨ Talent recruitment, management and development ᐨ Sales enablement and coaching ᐨ M&A transition and integration ᐨ Culture communications ᐨ Change agent across matrixed organizations When I am not working, you will find me spending time with family, hiking the Blue Ridge mountains, listening to jazz, reading, or planning my next scuba diving adventure.

Experience

1. Director, Advisory, Risk Services Marketing in Growth & Strategy

   KPMG US

   Jun 2022 — Present · Charlotte, NC, US

Education

• University of North Carolina at Chapel Hill

  Business Administration

Skills

• Merger & Acquisition Communication
• Client Relations
• Digital Marketing
• Team Development
• Management
• Marketing Communications
• Market Research and Analysis
• Marketing Due Diligence
• Business Strategy
• Brand Equity
• Business Planning
• Market Planning
• Marketing Strategy
• Business-to-Business (B2b)
• Event Management
• Analytics
• Online Marketing
• Customer Relationship Management (Crm)
• Integrated Marketing
• Business Development
• Strategic Planning
• Thought Leadership
• Marketing Research
• Account Management
• Team Building
• Market Research
• Strategy
• Public Relations
• Advertising
• Growth Strategist
• Social Media Marketing
• Leadership
• Customer Satisfaction Research
• Corporate Communications
• Strategic Communications
• Marketing
• Business Development Consultant
• Fundraising
• Project Management
• Cross-Functional Team Leadership