Ka-Lok Tse

About Ka-Lok Tse

I’m Ka Lok Tse — a Hong Kong–born, Brooklyn–raised designer and creative thinker, now based in San Francisco. Shaped by two cities that never sleep, I bring a mix of bold imagination, cultural intuition, and strategic clarity to every project I take on.I specialize in creating work that bridges worlds — where strategy, design, and empathy meet. My approach is rooted in understanding people, culture, and what makes ideas resonate. Whether developing a brand identity, crafting a digital experience, or leading a campaign, I believe creativity should always feel human, purposeful, and impactful.Over the years, I’ve had the privilege of collaborating with brands like AARP, Wells Fargo, Kikkoman, Verizon, Subaru, the U.S. Census, and U.S. Bank — developing campaigns and identities that drive both cultural relevance and business results.At my core, I’m a creative problem-solver who thrives in collaborative environments. I’m passionate about finding clarity in complexity and turning insights into creative solutions that bridge worlds and move people. My creative philosophy is simple: listen deeply, design thoughtfully, and communicate clearly.When I’m not designing, I’m probably exploring new restaurants or experimenting in the kitchen — because to me, creativity doesn\'t stop at the studio, and (like food) is best when shared.Core strengths:Creative Direction · Brand Strategy · Campaign Development · Art Direction · Team Leadership · Storytelling · UX Thinking · Visual Identity · Figma · Adobe Creative Suite

Experience

1. Creative Director

   Sparkco

   Feb 2019 — Present · San Francisco, CA, US

   At Sparkco, I led the intersection of strategy and creativity — helping ambitious companies transform into brands that can truly scale. Our work blends sharp strategic thinking with bold creative execution, using Sparkco’s SCALE framework to turn complexity into clarity and brands into growth engines.I collaborate directly with founders, CMOs, and marketing teams to build brand systems, campaigns, creative platforms, and website refreshes that cut through noise and connect with people. From identity design to campaign, my focus is always on building brands that feel alive and consistent.What I do:• Lead brand transformations from insight to launch — positioning, messaging, and identity systems.• Shape campaign narratives and creative direction across digital, social, and experiential channels.• Partner with clients to evolve their brand over time through strategy, storytelling, and activation.• Champion a challenger-brand mindset — doing big-agency-level work with small-team agility.• Led six-figure rebrands that repositioned clients for growth and investment.• Built Sparkco’s internal brand and content strategy, establishing its voice and reputation as a boutique challenger agency.

Education

• New York City College of Technology

  B. Tech, Communication Art

  2003 — 2006

• New York City College of Technology

  A.A.S., Advertising Design

  2000 — 2003

Skills

• Commercial Photography
• Pagemaker
• Web Content Management
• Adobe Creative Suite
• Photography
• Premiere Pro
• Sound Forge
• After Effects
• Photoshop
• Creative Strategy
• Indesign
• Posters
• Social Media Marketing
• Powerpoint
• Live Sound
• Portrait Photography
• Sketch
• Information Architecture
• Graphics
• Html + Css
• Dreamweaver
• Illustrator
• Javascript
• User Experience Design
• Corporate Identity
• Html5
• Html
• Final Cut Pro
• Online Advertising
• Sound Editing
• Quarkxpress
• Graphic Design
• Information Design
• Web Design
• Typography
• Web Development
• E-Commerce
• Brochures
• Logo Design
• Landscape Photography