Kallyn Hobmann

About Kallyn Hobmann

As a dedicated journalist turned marketing and communications specialist, I believe in the transformative power of content that educates, moves, inspires, and connects people. I\'m deeply committed to leveraging my skills for the greater good, steering organizations toward success through compelling content creation, impactful events, strategic digital initiatives, and effective fundraising efforts.

Experience

1. Communications & Marketing Manager

   Data Science Alliance

   Jun 2023 — Present · San Diego, CA, US

   Lead integrated marketing and communications strategies by developing and executing targeted campaigns, digital content, fundraising initiatives, and community events to grow audience engagement, attract and retain donors, and advance DSA’s mission+ Manage and oversee all DSA social media platforms, developing and maintaining a unified editorial calendar that ensures brand consistency and strategic timing of content campaigns+ Produce long- and short-form videos for DSA\'s digital platforms; creator and host of biweekly \"The Data Slice\" podcast and biweekly \"Take A Byte\" video series+ Monitor social media performance and analyze KPIs to inform strategy, optimize engagement, and report results to leadership+ Write and edit copy for social media, website, marketing collateral, newsletters, and reports, ensuring consistent brand voice and messaging+ Plan and manage monthly events from inception to execution, including venue coordination, ticket sales, event marketing, guest speaker preparation, and team assignments+ Serve as DSA\'s spokesperson; emcee events and moderate panel discussions+ Lead interns in producing social media content and contributing to marketing efforts while providing assignments, guidance, and feedback+ Serve as the point of contact for high-level stakeholders through excellent proactive communication

Education

• Cornell University

  Certificate, Digital Marketing

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science - BS, Broadcast Journalism

  2016 — 2020