Kalina Chiou
Senior Director @Rocket Lawyer
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WORK HISTORY
Senior Director @Rocket Lawyer
San Francisco, CA, US
Driving product-led growth and maximizing customer experiences and value realization by enabling lifecycle marketing, search and AI optimizations, marketing operations and customer audience management.
EDUCATION
Marketing Institute of Singapore
Postgrad Diploma, Marketing Communications
Women Unlimited LEAD program
Leadership
Australian Direct Marketing Association
Certificate, Direct Marketing
University of Technology Sydney
Bachelor, Information Technology
SKILLS
ABOUT KALINA CHIOU
I am an influential leader with extensive experience in management consulting, business & GTM operations and business systems, known for building trust and relationships. I apply critical thinking and analytical problem solving to execute complex projects across people, processes, systems and data. I take a holistic approach combined with big-picture understanding of business strategy, strategic partnerships, new technologies/business models and change management processes. I implement transformational technologies and operational best practices that impact revenue growth and business efficiencies.* Drive Go-To-Market and CRM/PRM strategy, enablement and technology roadmaps and execution.* Optimize business/sales/marketing/channel operations, process excellence and workflow automations at scale.* Collaborate on business planning, forecasting and account & territory management, across all functions.* Lead rhythm of the business activities - WBRs, MBRs, QBRs and strategic planning.* Implement and communicate program management, project management and agile methodology best practices.* Develop executive dashboards and multi-level reports tracking KPIs/OKRs to enable decision-making.* Enable marketing and sales effectiveness supporting brand awareness, lead & demand generation, sales pipeline, opportunity management, order management and financial reporting.* Champion data quality, governance and strategic use of data for customer insights.* Partner across all functions: marketing, sales, product management, engineering, service and support, supply chain, finance, legal, IT and operations.
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