Kalina Chiou

Senior Director @Rocket Lawyer

Mountain View, CA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Senior Director @Rocket Lawyer

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San Francisco, CA, US

Driving product-led growth and maximizing customer experiences and value realization by enabling lifecycle marketing, search and AI optimizations, marketing operations and customer audience management.

EDUCATION

N/A

Marketing Institute of Singapore

Postgrad Diploma, Marketing Communications

N/A

Women Unlimited LEAD program

Leadership

1996 — 1996

Australian Direct Marketing Association

Certificate, Direct Marketing

N/A

University of Technology Sydney

Bachelor, Information Technology

SKILLS

AnalyticsBusiness IntelligenceProduct ManagementProgram ManagementCrmDirect MarketingBusiness AnalysisEnterprise SoftwareMarketingEmail MarketingStrategyCampaign ManagementData WarehousingSegmentationDigital MarketingDatabase MarketingAccount ManagementClient ServicesMarketing OperationsCross-Functional Team LeadershipCrm DatabasesSfdcEloquaMarketing AutomationCrm IntegrationBusiness Process ImprovementBusiness OperationsSales OperationsBusiness ArchitectureBusiness RequirementsBusiness Process DesignCross Functional Team BuildingSoftware Product ManagementTechnical Product ManagementSoftware Project ManagementData AnalysisAgile & Waterfall Methodologies

ABOUT KALINA CHIOU

I am an influential leader with extensive experience in management consulting, business & GTM operations and business systems, known for building trust and relationships. I apply critical thinking and analytical problem solving to execute complex projects across people, processes, systems and data. I take a holistic approach combined with big-picture understanding of business strategy, strategic partnerships, new technologies/business models and change management processes. I implement transformational technologies and operational best practices that impact revenue growth and business efficiencies.* Drive Go-To-Market and CRM/PRM strategy, enablement and technology roadmaps and execution.* Optimize business/sales/marketing/channel operations, process excellence and workflow automations at scale.* Collaborate on business planning, forecasting and account & territory management, across all functions.* Lead rhythm of the business activities - WBRs, MBRs, QBRs and strategic planning.* Implement and communicate program management, project management and agile methodology best practices.* Develop executive dashboards and multi-level reports tracking KPIs/OKRs to enable decision-making.* Enable marketing and sales effectiveness supporting brand awareness, lead & demand generation, sales pipeline, opportunity management, order management and financial reporting.* Champion data quality, governance and strategic use of data for customer insights.* Partner across all functions: marketing, sales, product management, engineering, service and support, supply chain, finance, legal, IT and operations.

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