Kalie Kimball

About Kalie Kimball

In 2026, the strongest brands gain and keep customers by delivering simple solutions to complexneeds, and by doing so in a way that engages and rewards customers. I have a deep understanding ofthat complexity and a clear view of how brands can creatively manage relationships with customersand stakeholders. With over 20 years of experience, I create world-class marketing solutions for B2Band B2C clients that drive measurable business results. I believe in customer-centered design andbring a deep empathy and understanding for the customer to everything I create and lead.I started my career in NYC at DDB, and was then the first partner at Sharpe Partners, a digital agencynamed one of Ad Age’s Top 50. I’ve designed one of the first photo-sharing websites for Fujifilm,helped launch the Simply Orange brand, and worked in London on pan-European campaigns forBlackberry and Eurostar. Before joining GLG, I was the VP Creative Director at Worktank.At The Garrigan Lyman Group, I was instrumental in developing integrated work for global, national,and regional B2B and B2C clients including Simplot, T-Mobile, Microsoft, Toyo Tires, American TireDistributors, Expeditors, Evergreen Home Loans, and Umpqua Bank.

Experience

1. Senior Director, Web & App Creative

   T-Mobile

   Jan 2023 — Present · Bellevue, WA, US

   I lead a 40+ person design and content organization at T-Mobile across three teams supporting multiple T-Mobile lines of business: Postpaid, T-Mobile prepaid including three prepaid wireless brands, and T-Mobile broadband. I mentor, grow, and guide the teams responsible for delivering customer-first digital experiences and content across the websites and apps—ensuring every interaction feels clear, connected, and human.Manage and mentor high-performing team that is geographically distributed across multiple offices and timezones through organizational change, fostering collaboration and growth while maintaining brand consistency and excellence across all digital initiativesEstablished capacity and workflow optimisation model to make demand visible, support data-driven prioritisation and resourcing decisions, and increase delivery capacity without increasing headcountPartner with matrix of stakeholders including product, IT, go-to-market, brand management, digital business management, and digital operations to deliver new experiences in web and app that align business objectives with customer needsKey team-member in multi-year initiative in marketing taxonomy development and execution, establishing standardized frameworks for delivering and measuring marketing tacticsDrive content modernization through headless content models, leveraging Adobe Experience Manager to deliver seamless experiences across all digital platformsChampion accessibility and inclusive design across the organisation, achieving and maintaining WCAG 2.1 AA compliance across all digital properties and embedding accessibility-first thinking into design operations and delivery practices.

Education

• Pratt Institute

  Graphic Design

• Cornish College of the Arts

  Graphic Design

Skills

• Web Design
• Digital Strategy
• Brand Developement
• Integrated Marketing
• Advertising
• Motion Design
• Creative Direction
• Mobile Marketing
• Concept Development
• Interaction Design
• Photography
• Brand Development
• User Experience Design
• Team Leadership
• Social Marketing
• Brand Implementation
• Email Marketing
• Creative Strategy
• Digital Marketing
• E-Commerce
• Video
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Team Management
• Mentoring
• Marketing
• Digital Media
• Interactive Advertising
• Brand Management
• User Experience
• Information Architecture
• Online Advertising
• Art Direction
• User Interface Design