Kalie Dobrow
VP, Social Strategy @ Edelman | Culture & Creative Strategy | Shorty & Webby Award Winner
- Role
- Vice President, Social Strategy at Edelman
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kalie Dobrow
As VP of Social Strategy at Edelman, I help brands show up where it matters most: in culture, conversation, and community. I lead social-first work across beauty and personal care brands, blending trend fluency, creative strategy, and audience insights to build work that resonates.Let’s connect if you’re into brand fandoms, platform shifts, or the power of culture-led strategy.
Experience
Vice President, Social Strategy
Oct 2024 — Present
VP of Social Strategy at Edelman, behind award-winning and recognized campaigns including Dove’s #ShareTheFirst (Bronze Cannes), Super Bowl activations, the 20th Anniversary of Real Beauty, TAZO’s regenerative tea launch (Webby Winner), and the Dove x Crumbl collaboration.
Education
State University of New York at Oswego
Bachelor’s Degree, Public Relations. Arts Management Minor.
2013 — 2016
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