Kali Cushing

About Kali Cushing

Senior creative marketer and team leader with a passion for igniting the potential of purpose-driven companies. Areas of expertise- Brand strategy, positioning & narrative- Brand identity- Omni-channel marketing campaigns- Content strategy & creation- CRM & email- Digital marketing- Partnerships- PR- Product launches & sales- Social media - Sustainability & ESG Category experience: aerospace, automotive, QSR, entertainment, fitness, beauty, beverage, consumer goods, sporting goods & apparelAs a marketer, I am a passionate believer in BIG ideas. It may sound basic, but roll with me here. To me, a BIG idea is- Brazen: just crazy enough to break through the clutter- Inspiring: enough to get someone to take action- Grounded: rooted in insight and reflective of something trueBIG ideas drive business. When they’re big enough, they have the power to transform society and drive culture. Big ideas shape our collective conversations—but most importantly, they shape the private chats we have with ourselves, the ones that impact our belief systems, actions and purchase behavior.Throughout my career, I’ve been privileged to bring BIG ideas to life alongside the world’s most creative collaborators, helping name brands find and share their true north. From DTC to B2B, brand to product, campaign strategy through execution, digital to traditional, I have experience across sectors in transforming business and driving results. I love leading a team and helping others succeed. The next most critical conversation we can have together is around sustainability. Ultimately, we will keep buying stuff. Increasing purchasing power around the globe has improved quality of life for billions of people. But we can’t keep doing it the way we have been. So let’s make fewer, better things. And together, let’s crack a BIG idea that drives wild success.

Experience

1. Group Brand Director

   Angry Gods

   Jul 2023 — Present · Los Angeles, CA, US

   Providing marketing strategy, brand strategy, brand identity, and creative campaign support to clients.

Education

• University of Cambridge

  Business Sustainability Management Certificate

  2021 — 2021

• Chapman University

  BA, Public Relations & Advertising

  2003 — 2007

Skills

• Account Management
• Project Management
• Marketing Strategy
• Creative Solutions
• Social Media Marketing
• Brand Management
• Non-Profit Consulting
• Manage Client Relationships
• Digital Marketing
• Production Managment
• Advertising
• Creative Problem Solving
• Strategic Planning
• Television
• Broadcast
• Interactive Marketing
• Integrated Marketing
• Digital Strategy
• Creative Strategy
• Brand Development
• Cheese
• Creative Direction
• Digital Media
• Social Media