Kaley Jansen
Manager, Email Marketing @Spirit Airlines
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WORK HISTORY
Manager, Email Marketing @Spirit Airlines
Miami-Fort Lauderdale, FL, US
Manage end-to-end execution of email campaigns within the Oracle Responsys platform, with a focus on engaging Free Spirit Guests through Loyalty, Partner, Vacations and Co-Brand communications.Leverage advanced list segmentation and SQL techniques to craft personalized messaging, utilizing Guest data and Responsys Personalization Language (RPL) to maximize engagement. Lead and drive the strategy to enhance campaign automation to further scale operation and revenue.Innovate and expand touchpoints in the Guest journey, encompassing email, SMS, and push notifications, to create a more comprehensive and impactful guest experience.
EDUCATION
Don Quijote Language School
Spanish
Rollins College
Bachelor's degree, International Business
University of South Florida Muma College of Business
Master's degree, Marketing
SKILLS
ABOUT KALEY JANSEN
I’m a lifecycle marketing professional with expertise in loyalty, partner, vacation, and co-brand communications. I’m experienced in stakeholder management and specialize in developing engaging content, optimizing deliverability, and executing innovative strategies that drive growth and deepen customer relationships.
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