Kaley Damsel

About Kaley Damsel

I’m a senior account and implementation leader with a track record of driving growth for complex, multi-million-dollar client engagements across brand, healthcare, digital, and ecommerce experiences.My career has evolved from managing large-scale brand environments and retail experiences to leading integrated digital strategy and product execution for high-growth clients. I’ve partnered with organizations ranging from global retailers to healthcare systems and consumer brands, helping translate business objectives into cohesive strategies that connect marketing, technology, and user experience.I specialize in leading cross-functional teams across strategy, design, development, and analytics, ensuring alignment between client goals and execution. I’ve built and maintained senior client relationships, guided account and product strategy, and contributed to both revenue growth and long-term partnership success.Across my roles, I’ve- Led strategy and delivery for multi-million-dollar engagements- Managed complex, cross-disciplinary teams and workstreams- Built trusted client partnerships and expanded account opportunities- Contributed to new business development and sustained portfolio growth- Applied data, market insights, and user experience principles to inform decisions and improve outcomesI bring a balanced perspective across account leadership and product thinking—connecting the “why” of business strategy with the “how” of execution—to deliver meaningful, measurable results.

Experience

1. Director, Implementation

   CoverMyMeds

   Jun 2020 — Present

   Lead implementation strategy and delivery across multiple concurrent programs, overseeing a team of 15 and driving execution aligned to organizational growth and client success objectives- Direct end-to-end program execution across complex, multi-stakeholder initiatives, ensuring delivery is on time, within scope, and aligned to business goals- Lead, mentor, and scale a team of 15 implementation professionals, fostering a high-performance, accountability-driven culture- Establish and standardize implementation and onboarding processes, reducing transition gaps by 30% and improving operational efficiency- Drive cross-functional alignment across product, sales, and client teams to ensure seamless execution and strong post-launch performance- Develop and implement onboarding strategies that reduced time to launch by 15%, increasing throughput and scalability across programs- Own stakeholder communication and executive reporting, delivering insights on program performance, risks, and outcomes to senior leadership- Build and maintain strong relationships with enterprise clients and senior stakeholders, contributing to revenue growth and long-term partnerships- Lead continuous improvement initiatives by identifying process gaps and implementing scalable solutions to enhance delivery quality and consistency- Facilitate regular cross-functional forums to reinforce best practices, strengthen collaboration, and improve team capability, resulting in a 20% improvement in onboarding effectiveness

Education

• The University of Findlay

  BS, Marketing & Communications

  2002 — 2006